Exhibit & Promotions


SECO International, headquartered in Atlanta, Georgia, is a not-for-profit association founded in 1923 and counts as its members, practitioners in the 13 southeastern states: Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee, Virginia, and West Virginia. In addition to the thirteen-member states, SECO associated members include nationally and internationally organizations such as the Armed Forces Optometric Society (AFOS), Association of Optometrists (UK), Federacion Colombiana de Optometras (FEDOPTO), South African Optometric Association (SAOA), Trinidad & Tobago Optometrists Association, and Colegio de Optometristas de Costa Rica.

SECO International is widely acknowledged as one of the the largest optometric educational provider in the profession. SECO International provides year-round online learning through SECO University and 400+ hours of education and learning labs at SECO’s annual meeting. 


Through a culmination of SECO University – the profession’s best online learning resource center, SECO’s annual meeting where thousands of professionals gather for education & networking, SECO’s Optometry’s Marketplace including the industry’s top companies representing over 900 brands, the work of over 70 volunteers throughout the year, and the resource support of our industry partners and professionals, SECO, each and every day, delivers the best in class education and resources to the profession.


The first major eyecare event of the year is the professions first opportunity to see, touch, and experience the exciting innovations that are shaping the future of the profession. Attendees combine the knowledge they learned in the educational sessions and make informed purchasing decisions in face-to-face discussions, demonstrations, and special presentations right on the show floor. 

SECO 2024 Promotions


One of the largest optometric educational events in the US. This meeting is promoted to the membership of 13 member states and 6 affiliate member organizations, reaching over 28,000 eye care professionals.


Optometric Residents

Optometry Students


Opticianry Students


Ophthalmic Medical Personnel

Optometric Technicians


Practice/Business Managers


SECO offers more than 400 hours of optometric continual education & 50+ contact hours for optometrists, ophthalmic technicians, opticians, ophthalmologists, paraoptometrics and practice administrators.


Optometry’s MarketplaceTM presents 200+ exhibiting companies & over 900 brands. Discover the profession’s newest innovations.


Standard space: $31 per square foot 

Premium space: $32 per square foot
$300 per corner; $1200 island 

Booth includes:

• 8’ high backwall drape & 3’ sidewall drape

• listing in the Exhibit Hall directory, online and in print 

• Over 100 promotional opportunities


Reach SECO’s 56,000+ ophthalmic professional membership throughout the year and the attendees of the Annual Congress with a promotional program that is right for you!

SECO 2024 Location & Exhibit Hall Hours

Georgia World Congress Center, Atlanta, Georgia

Friday, March 1:  9:30 AM - 5:00 PM

Saturday, March 2:  9:30 AM - 4:00 PM


of SECO attendees make buying decisions, 38% recommend purchases for their businesses
of attendees own and 18% manage a practice
of buyers report that SECO is the only optometry show they attend
of exhibitors are serious about buying and close deals totaling $25,000 or more at SECO
Screenshot 2023-01-03 at 9.40.31 AM

Make sure that investment pays off. Customize a sponsorship package to boost your visibility, drive traffic to your booth and show that you mean business – before, during and after the show. Extend your reach far beyond your booth by selecting the opportunities that work best for your business, and your budget. Just another way SECO is evolving to meet the needs of our dynamic industry.

Support Program Outline:

Supporters will have the opportunity to customize their participation at SECO to align with sales and marketing objectives. Support opportunities can be chosen from the SECO Support Program which includes the Exhibit Hall, Promotional Sponsorship and Educational Grantor1 programs.
Participation in these areas will determine each sponsor’s overall support tier.

Support Tiers:
Overall support levels fall into one of six tiers and each tier receives varying benefits.

Tier 1
Title Partner

Tier 2
Presenting Partner

Tier 3
Featured Supporter

Tier 4
Contributing Supporter

Tier 5
Promotional Supporter

Tier 6
Support less than $50,000 and no additional recognition is given

First Right of Refusal:

First right of refusal for promotional program items are awarded to supporters who remain in the consistent tier level from the previous year. Selections must be submitted by the July 1st selection deadline in order to receive eligibility.

For Exhibits & Promotional Sales email exhibits@secostaff.com or request a call back at 770-451-8206.

1. Supporters previous year educational grant participation counts toward upcoming years overall spend level.
2. Tiers that include OD Lunch Symposia eligibility. Overall tier spend can include $125k OD Lunch Symposia fee.
3. Year-round promotional offerings can be reserved at any point throughout the year.
4. Adjustments made to the confirmed package after July 13th will result in the loss of eligibility to select and reserve promotional items.





OD Symposium Eligible

Title Logo:
logo presented in lock-up with the SECO 2024 logo (where applicable).

Support Branding:
represented in event promotion (including print material, digital opportunities and signage)

Program Guide Plus:
listed first within exhibitor category listings and with a logo on the exhibit hall floorplan within the official SECO Program

Saturday Night Party:
16 Tickets

OD Registrations:
8 complimentary OD attendee registrations

1st Space Selection:
select in phase 1 of booth space selection for SECO 2025

1st Housing Selection:
select in phase 1 of housing room selection for SECO 2025


SEE Buyers at SECO First— As the first event of the year, SECO is the ideal pace to launch your newest products. Buyers are eager to see the latest frames, lenses, medical supplies, management solutions, and more.