Exhibit & Promotions
SECO International, headquartered in Atlanta, Georgia, is a not-for-profit association founded in 1923 and counts as its members, practitioners in the 13 southeastern states: Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee, Virginia, and West Virginia. In addition to the thirteen-member states, SECO associated members include national and international organizations such as the Association of Armed Forces and Federal Optometric Services (AFOS), Association of Optometrists (UK), Federacion Colombiana de Optometras (FEDOPTO), South African Optometric Association (SAOA), Trinidad & Tobago Optometrists Association, and Colegio de Optometristas de Costa Rica.
SECO International is widely acknowledged as one of the largest optometric educational providers in the profession. SECO International provides year-round online learning through SECO University and SECO’s annual meeting.
Through a culmination of SECO University – the profession’s best online learning resource center, SECO & AFOS' Destination SECO, SECO’s annual meeting where thousands of professionals gather for education & networking, SECO’s Optometry’s Marketplace including the industry’s top companies representing over 900 brands, the work of over 70 volunteers throughout the year, and the resource support of our industry partners and professionals, SECO, each and every day, delivers the best in class education and resources to the profession.
By partnering with SECO, you’re making a powerful investment in both the growth of your business and the advancement of the eye care profession.
AUDIENCE
SECO is one of the largest optometric educational events in the U.S., promoted to a national and international audience of more than 60,000 eye care professionals. While rooted in 13 member states and 6 affiliate organizations, SECO’s influence spans well beyond the Southeast — reaching doctors, technicians, opticians, and administrators across all 50 states and abroad through strategic marketing, media partnerships, and SECO University’s global subscriber base.
Optometrists
Optometric Residents
Optometry Students
Opticians
Opticianry Students
Ophthalmologists
Ophthalmic Medical Personnel
Optometric Technicians
Paraoptometrics
Practice/Business Managers
EDUCATION
SECO provides expansive learning opportunities for optometrists, ophthalmic technicians, opticians, ophthalmologists, paraoptometrics and practice administrators across all levels.
DIVERSE EXHIBIT HALL
Explore Optometry’s Marketplace™ at SECO — where leading companies and top brands unite to showcase cutting-edge solutions and groundbreaking innovations that are shaping the future of eye care.
RESERVE YOUR SPACE
Before April 30, 2025:
Standard: $31 per square foot,
Premium: $32 per square foot and $300 per corner.
After April 30, 2025:
Standard: $35 per square foot,
Premium $36 per square foot and $300 per corner.
A 25% deposit is required to be paid by 11:59 PM on April 30, 2025,
and balances are to be paid in full by 11:59 PM on Aug 31, 2025
SPONSORSHIP & ADVERTISING OPPORTUNITIES
Supporters will have the opportunity to customize their participation at SECO to align with sales and marketing objectives. Support opportunities can be chosen from the SECO Support Program, which includes the Exhibit Hall, Promotional Sponsorship, and Educational Grantor programs. Participation in these areas will determine each sponsor’s overall support tier.
SECO 2026 Location & Exhibit Hall Hours
Georgia World Congress Center, Atlanta, Georgia
Friday, February 27: 9:30 AM - 5:00 PM
Saturday, February 28: 9:30 AM - 4:00 PM
Audience
Make sure that investment pays off. Customize a sponsorship package to boost your visibility, drive traffic to your booth and show that you mean business – before, during and after the show. Extend your reach far beyond your booth by selecting the opportunities that work best for your business, and your budget. Just another way SECO is evolving to meet the needs of our dynamic industry.
Support Program Outline:
Supporters will have the opportunity to customize their participation at SECO to align with sales and marketing objectives. Support opportunities can be chosen from the SECO Support Program which includes the Exhibit Hall, Promotional Sponsorship and Educational Grantor1 programs.
Participation in these areas will determine each sponsor’s overall support tier.
Support Tiers:
Overall support levels fall into one of six tiers and each tier receives varying benefits.
Tier 1
Title Partner
$400,000+
Tier 2
Presenting Partner
$350,000-$399,999
Tier 3
Featured Supporter
$225,000-$349,999
Tier 4
Contributing Supporter
$100,000-$224,999
Tier 5
Promotional Supporter
$50,000-$99,999
Tier 6
Support less than $50,000 and no additional recognition is given
First Right of Refusal:
First right of refusal for promotional program items are awarded to supporters who remain in the consistent tier level from the previous year. Selections must be submitted by the July 1st selection deadline in order to receive eligibility.
For Exhibits & Promotional Sales email exhibits@secostaff.com or request a call back at 770-451-8206.
1. Supporters previous year educational grant participation counts toward upcoming years overall spend level.
2. Tiers that include OD Lunch Symposia eligibility. Overall tier spend can include $125k OD Lunch Symposia fee.
3. Year-round promotional offerings can be reserved at any point throughout the year.
4. Adjustments made to the confirmed package after July 13th will result in the loss of eligibility to select and reserve promotional items.
TIER 1
TITLE PARTNER
$400,000+
OD Symposium Eligible
Title Logo:
logo presented in lock-up with the SECO 2025 logo (where applicable).
Support Branding:
represented in event promotion (including print material, digital opportunities and signage)
Program Guide Plus:
listed first within exhibitor category listings and with a logo on the exhibit hall floorplan within the official SECO Program
Saturday Night Event:
16 Tickets
OD Registrations:
8 complimentary OD attendee registrations
1st Space Selection:
select in phase 1 of booth space selection for SECO 2026
1st Housing Selection:
select in phase 1 of housing room selection for SECO 2026