Exhibitor Portal
See Your Prospects at SECO 2024
SEE Decision Makers
88% of SECO attendees make buying decisions or recommend purchases for their businesses, and 63% of attendees either own or manage their practice.
SEE Buyers you can’t see Anywhere Else
31% report that SECO is the only optometry show they attend.
SEE an Audience who’s Serious about Buying
21% of exhibitors close deals totaling $25,000 or more at SECO.
SEE Buyers at SECO First
As the first event of the year, SECO is the ideal place to launch your newest products. Buyers are eager to see the latest frames, lenses, medical supplies, management solutions, and more.
Georgia World Congress Center
Atlanta, GA
Friday, March 1: 9:30 AM - 5:00 PM
Saturday, March 2: 9:30 AM - 4:00 PM
Questions?
Please contact Candice Hadley, Sr. Director, New Business & Exhibit Sales
Contact us about Exhibit Space
Contact us about Sponsorship Opportunities
Quick Links
Show Your SECO 2024 Pride with Digital Badges!
Are you excited about attending SECO 2024 or showcasing your brand as an exhibitor? Let the world know by proudly displaying our exclusive SECO 2024 digital badges on your website, social media profiles, and email signature!
For Exhibitors: Exhibiting at SECO 2024 is your opportunity to shine. Promote your booth and make a lasting impression on attendees with our exhibitor badges. These badges not only highlight your presence but also showcase your dedication to excellence in eye care.
To Download: Select the badge of your choice.. A lightbox or pop-up window will appear with a larger version of the badge. Right-click on the badge image within the lightbox, then choose "Save As" or "Save Image As" from the context menu, depending on your web browser. Select your preferred location on your computer to save the badge, optionally rename it, and click "Save" or "OK." Your badge is now downloaded and ready for use to proudly represent your participation in SECO 2024.
Promote Your Participation at SECO with Web Banners!
Excited for SECO 2024? Show your enthusiasm! Download our official web banners and showcase them on your emails and websites.
Frequently Asked Questions
Events
SECO 2024 features several exciting social events, including the Alumni and Affiliated receptions, SECO Saturday Night Party with Noah Thompson, the SECO Friday Night Party featuring the Bad Habits, the Framed & Fabulous Networking Event, and the Futures in Focus Optometry Happy Hour.
The SECO Friday Night Party is scheduled for March 1, 2024, from 9:00 PM to 12:00 AM at the Omni Hotel’s Grand Ballroom. This 80s themed night will feature performances by the Bad Habits – The Official Eyedocs of Rock.
The Southern College of Optometry is hosting ‘Cocktails with Classmates, SCE Alumni Reception’ from 7:00 PM to 9:00 PM. This event allows SCE alumni to mingle and catch up in a relaxed, social setting.
You must be registered to attend SECO and have a SECO badge to enter all events during the SECO Congress. For tickets for the Saturday Night Party, you must register in advance. Registration for the Framed and Fabulous event are recommended.
This is a networking event for Optometry Students and Residents on March 2, 2024, from 6:30 PM to 8:30 PM at Margaritaville Atlanta, set right before the Saturday Night Party.
This event is designed for Opticians, Paraoptometrics, Technicians, and Practice Administrators. It’s being held on March 1, 2024, from 7:00 PM to 9:00 PM at the Georgia World Congress Center, Courtyard.
The National Optometric Association hosts the Friends of the NOA Reception from 7:00 PM to 9:00 PM. It’s a gathering for members and supporters of the NOA to meet and engage.
KOA is organizing the Young OD of the South Reception on Saturday Night, from 6:00 PM to 7:00 PM. This event is a wonderful platform for young optometrists to connect and share experiences.
The UAB Alumni Reception is scheduled for 6:30 PM to 8:30 PM. This event offers a great opportunity for UAB alumni to reconnect and network.
The SECO Saturday Night Party will be held on March 2, 2024, from 8:30 PM to 12:00 AM at the Tabernacle Atlanta, featuring Noah Thompson, the 2022 American Idol winner.
Exhibitors
Yes, you can furnish your booth yourself or you can rent furniture through Shepard Exposition Services through the Exhibitor Service Manual.
Please contact the SECO Sales Team via email at exhibits@secostaff.com to discuss opportunities.
Levy Restaurants is the official caterer of the GWCC. All food and beverages distributed from your booth must be ordered from Levy Restaurants. Distribution or sale of food and beverages from sources other than Levy Restaurants is prohibited. Refer to the GWCC Levy Restaurants Catering Menu in the GWCC Form section of the Exhibitor Service Manual for further information.
Registration for Exhibitors will go live December 2023. Show badges are required for all booth personnel and will be printed onsite and available for pick-up in the Registration Area. Personnel should bring their registration confirmation email with them to receive their printed badge. Exhibitors are allotted five (5) complimentary exhibit personnel badges per 10×10 booth space (100sqft.). Note: Badges may only be ordered once booth fee is paid in full.
Booth carpet/flooring and utilities are NOT included with booth package. SECO will be providing aisle carpet for SECO 2024. Booth Flooring is MANDATORY for Exhibit booths. Carpeting can be ordered through Shepard Exposition Services via the Exhibitor Service Manual.
No, electrical is not included with the exhibit space. All electrical and power must be ordered through the Georgia World Congress Center (GWCC). Information on ordering can be found in the GWCC section in the Exhibitor Service Kit. Compressed Air, Water, Drain and Natural Gas can also be ordered through the GWCC Engineering Department at www.gwcca.org. Discounted rates are available 21 calendar days prior to the first day of show opening.
CompuSystems (CSI) is SECO’s Official Lead Management Service for SECO 2024. CompuSystems offers multiple ways to gather leads during the show. Access full details on ordering CompuSystems Lead Retrieval Systems in the Exhibitor Service Manual or order directly online.
YES! We encourage it. Offer your customers complimentary access to the SECO 2024 Exhibit Hall by providing them with a SECO discount code to use while registering on attendseco.com/register. Look for a future email from SECO containing the discount code.
Friday, March 1
9:30AM – 5:00PM
Saturday, March 2
9:30AM – 4:00PM
SECO 2024 will be held in Hall A of the Georgia World Congress Center, referred to as “GWCC”, located at 285 Andrew Young International Blvd. Atlanta, GA 30313.
Based on your allotment, additional exhibitor personnel registrations are $10. If you are interested in upgrading to a full conference pass, you can do so through the Exhibitor Registration link. You can also register for the Saturday Night Party for an additional $75.
Business Casual. Please keep in mind the Exhibit Hall and session rooms do tend to get cool. Come prepared.
Tuesday, February 27
8:00AM – 5:00PM Targeted Move-In
Wednesday, February 28
8:00AM – 5:00PM Exhibitor Move-In
Thursday, February 29
8:00AM – 5:00PM Exhibitor Move-In
All orders for network, telephone & WiFi must be ordered through CCLD, the official provider of these services for the GWCC. Information on ordering can be found in the GWCC section, under CCLD, in the Exhibitor Service Kit. Discounted rates are available 21 calendar days prior to the first day of show opening. Complimentary WiFi will be available in the common space at the GWCC.
Saturday, March 2
4:00PM – 10:00PM
Sunday, March 3
8:00AM – 12:00PM
The Exhibit Hall closes at 4:00PM on Saturday, March 2. Shepard Exposition Services will immediately begin returning cardboard and plastic empties to booths and finally crates are returned. This process takes approximately 4 hours and is usually complete by 8:00PM. All Carriers must check in to the marshaling yard prior to 11:00AM on Sunday, March 3 to ensure that all exhibits are out of the hall by 12:00PM.
The Exhibitor Service Manual was distributed to contracted exhibitors in October 2023. Standard deadlines will be applicable. If you have not received the link, please reach out to Grayson Lutz at glutz@secostaff.com to request it.
Advance to Warehouse – Arrival between Wednesday, January 3 – Tuesday, February 20, 2024
Materials sent in advance to warehouse may arrive without additional charge between the dates above. Materials arriving early or late to warehouse will be assessed with a 25% handling fee.
Exhibiting Company Name & Booth Number
SECO 2024
C/O Shepard Exposition Services
1790 Marietta Blvd.
Atlanta, GA 30318
Direct to Show Site – First arrival date: Tuesday, February 27, 2024
SECO 2024
c/o Shepard Exposition Services
Company Name & Booth Number
Georgia World Congress Center
285 Andrew Young International NW
Atlanta, GA 30313