Exhibitor Portal
See Your Prospects at SECO 2025
SEE Decision Makers
88% of SECO attendees make buying decisions or recommend purchases for their businesses, and 63% of attendees either own or manage their practice.
SEE Buyers you can’t see Anywhere Else
31% report that SECO is the only optometry show they attend.
SEE an Audience who’s Serious about Buying
21% of exhibitors close deals totaling $25,000 or more at SECO.
SEE Buyers at SECO First
As the first event of the year, SECO is the ideal place to launch your newest products. Buyers are eager to see the latest frames, lenses, medical supplies, management solutions, and more.
New Exhibitor?
Create a SECO Account & Apply to Exhibit
Georgia World Congress Center
Atlanta, GA
Friday, February 28: 9:30 AM - 5:00 PM
Saturday, March 1: 9:30 AM - 4:00 PM
Questions?
Please contact Candice Hadley, Sr. Director, New Business & Exhibit Sales
Contact us about Exhibit Space
Contact us about Sponsorship Opportunities
Quick Links
Show Your SECO 2025 Support with Digital Badges!
Are you excited about attending SECO 2025 or showcasing your brand as an exhibitor? Let the world know by proudly displaying our exclusive SECO 2025 digital badges on your website, social media profiles, and email signature!
For Exhibitors: Exhibiting at SECO 2025 is your opportunity to shine. Promote your booth and make a lasting impression on attendees with our exhibitor badges. These badges not only highlight your presence but also showcase your dedication to excellence in eye care.
To Download: Select the badge of your choice.. A lightbox or pop-up window will appear with a larger version of the badge. Right-click on the badge image within the lightbox, then choose "Save As" or "Save Image As" from the context menu, depending on your web browser. Select your preferred location on your computer to save the badge, optionally rename it, and click "Save" or "OK." Your badge is now downloaded and ready for use to proudly represent your participation in SECO 2025.
Frequently Asked Questions
Exhibitors
Advance to Warehouse – Arrival between Wednesday, January 29 2025 – Tuesday, February 18, 2025
Materials sent in advance to the warehouse may arrive without additional charge between the dates above. Materials arriving early or late to the warehouse will be assessed a 25% handling fee.
Shipping Address:
Exhibiting Company Name & Booth Number
SECO 2025
C/O Shepard Exposition Services
1790 Marietta Blvd.
Atlanta, GA 30318
Direct to Show Site – First arrival date: Wednesday, February 26, 2025
Shipping Address:
SECO 2025
c/o Shepard Exposition Services
Company Name & Booth Number
Georgia World Congress Center
285 Andrew Young International Blvd. NW
Atlanta, GA 30313
Levy Restaurants is the official caterer of the GWCC. All food and beverages distributed from your booth must be ordered from Levy Restaurants. Distribution or sale of food and beverages from sources other than Levy Restaurants is prohibited. Refer to the GWCC Levy Restaurants Catering Menu in the GWCC Form section of the Exhibitor Service Manual for further information.
CompuSystems (CSI) is SECO’s Official Lead Management Service for SECO 2025. CompuSystems offers multiple ways to gather leads during the show. Access full details on ordering CompuSystems Lead Retrieval Systems in the Exhibitor Service Manual or order directly online.
Please contact the SECO Sales Team via email at exhibits@secostaff.com to discuss opportunities.
Yes, you can furnish your booth yourself or you can rent furniture through Shepard Exposition Services through the Exhibitor Service Manual.
Booth carpet/flooring and utilities are NOT included with booth package. SECO will be providing aisle carpet for SECO 2025. Booth Flooring is MANDATORY for Exhibit booths. Carpeting can be ordered through Shepard Exposition Services via the Exhibitor Service Manual.
No, electrical is not included with the exhibit space. All electrical and power must be ordered through the Georgia World Congress Center (GWCC). Information on ordering can be found in the GWCC section in the Exhibitor Service Kit. Compressed Air, Water, Drain and Natural Gas can also be ordered through the GWCC Engineering Department at www.gwcca.org. Discounted rates are available 21 calendar days prior to the first day of show opening.
All orders for network, telephone & WiFi must be ordered through CCLD, the official provider of these services for the GWCC. Information on ordering can be found in the GWCC section, under CCLD, in the Exhibitor Service Kit. Discounted rates are available 21 calendar days prior to the first day of show opening. Complimentary WiFi will be available in the common space at the GWCC.
The Exhibitor Service Manual was distributed to contracted exhibitors in October 2024. Standard deadlines will be applicable. If you have not received the link, please reach out to Grayson Lutz at glutz@secostaff.com to request it.
SECO 2025 will be held in Hall A of the Georgia World Congress Center (GWCC), located at 285 Andrew Young International Blvd., Atlanta, GA 30313.
Business Casual. Please keep in mind the Exhibit Hall and session rooms do tend to get cool. Come prepared.
Show badges are required for all booth personnel and will be printed onsite and available for pick-up in the Registration Area. Personnel should bring their registration confirmation email with them to receive their printed badge. Exhibitors are allotted five (5) complimentary exhibit personnel badges per 10×10 booth space (100 sq. ft.). Note: Badges may only be ordered once the booth fee is paid in full.
YES! We encourage it. Offer your customers complimentary access to the SECO 2025 Exhibit Hall by providing them with a SECO discount code to use while registering at attendseco.com/register. Look for a future email from SECO containing the discount code.
Based on your allotment, additional exhibitor personnel registrations are $10. If you are interested in upgrading to a full conference pass, you can do so through the Exhibitor Registration link. You can also register for the Saturday Night President’s Celebration for an additional $75.
Saturday, March 1 4:00PM – 10:00PM
Sunday, March 2 8:00AM – 12:00PM
The Exhibit Hall closes at 4:00PM on Saturday, March 1. Shepard Exposition Services will immediately begin returning cardboard and plastic empties to booths and finally crates are returned. This process takes approximately 4 hours and is usually complete by 8:00PM. All Carriers must check in to the marshaling yard prior to 11:00AM on Sunday, March 2 to ensure that all exhibits are out of the hall by 12:00PM.
Tuesday, February 25
8:00 AM – 5:00 PM Targeted Move-In
Wednesday, February 26
8:00 AM – 5:00 PM Exhibitor Move-In
Thursday, February 27
8:00 AM – 5:00 PM Exhibitor Move-In
Friday, February 28 9:30AM – 5:00PM
Saturday, March 1 9:30AM – 4:00PM
Participation is limited to SECO 2025 exhibitors only and they are required to obtain permission from SECO International before holding any/all functions during the week of February 26 – March 2, 2025, in Atlanta, GA. Approval of submitted applications will be provided based upon the details provided within the request. Functions may not be booked directly with affiliated hotels or event venues without prior approval from SECO International. Revision or addendums to this request form will not be accepted. Please reach out to Grayson Lutz – glutz@secostaff.com to request an Affiliate Function Request Form.
Affiliate Function Availability Schedule
Wednesday, February 26
6:00 AM-8:00 AM/6:30 PM-11:00 PM
Thursday, February 27
6:00 AM-7:00 AM/7:45 PM-11:00 PM
Friday, February 28
6:00 AM-7:00 AM/7:00 PM-11:00 PM
Saturday, March 1
6:00 AM-7:00 AM/6:30 PM-11:00 PM
Sunday, March 2
6:00 AM-8:00 AM/1:00 PM–11:00 PM