Exhibits Highlights

The Launchpad for Tomorrow's Eyecare Innovations

At SECO 2024, gain a first-hand view of tomorrow's breakthroughs in Optometry's Marketplace™. Propel your learning from our educational sessions into tangible action by making informed purchases. Engage in one-on-one discussions, witness live demonstrations, and attend special presentations directly on the exhibition floor. As the inaugural eyecare event of the year, SECO 2024 is your golden opportunity to explore, understand, and embrace the transformative innovations shaping the future of optometry. Stay ahead of the curve by integrating these advancements into your practice before your competitors do.

Surgical Skills_2

Immersive Learning Experience:
Surgical Skills Education Pavilion

Developed in partnership with the American Society of Optometric Surgeons, this dedicated pavilion in Optometry’s Marketplace Exhibit Hall will feature a variety of hands-on experiences designed to familiarize or update attendees with a variety of surgical, laser and aesthetic procedures.  Participants will benefit from hands-on guidance in an interactive environment.

Through interactive stations, the SECO Surgical Skills Education Pavilion will provide a platform where attendees will experience simulation training in several procedures, including Botox administration, suturing, laser procedures, and cryosurgery.


Elevate Your Practice with
Optometry's Marketplace™

Optometry's Marketplace™ at SECO 2024 is the meeting point between your practice and the leading-edge suppliers in the eyecare industry. Immerse yourself in an array of brands offering the tools, technology, and services you need to keep your practice at the forefront of the industry. Integrated Learning provides a path for you to discover innovations that will enhance your patient experience and boost the profitability of your practice. Don't just keep up with the industry; lead it with the resources you'll find at SECO 2024.

Optometry's Marketplace™ at SECO
Exhibit Hall

Georgia World Congress Center
285 Andrew Young International Blvd NW,
Atlanta, GA 30313

Friday, March 1
9:30AM - 5:00PM

Saturday, March 2
9:30AM - 4:00PM


Step into the world of luxury eyewear with The View, SECO's exclusive eyewear pavilion. Showcasing an array of innovative, fashionable, and luxury eyewear lines from around the globe, The View one of the highlights of the Optometry's Marketplace Exhibit Hall. This carefully curated space is where pioneering design meets timeless elegance, and where you can appreciate the craftsmanship behind each piece of eyewear.

Immerse yourself in this luxurious journey through the world of high-end eyewear. The View is not just a showcase; it's a platform to network, learn about the latest eyewear trends, and discover the perfect eyewear solutions for your discerning clientele. Don't miss this opportunity to elevate your understanding of luxury eyewear and bring a new level of style to your practice. Experience the elegance of The View, only at SECO 2024.