Exhibits Highlights
The Launchpad for Tomorrow's Eye Care Innovations
At SECO 2026, get an exclusive first look at the future of eye care in the Optometry’s Marketplace™ Exhibit Hall. Transform the insights from our educational sessions into action by making informed purchases. Engage with industry experts, experience live demonstrations, and attend special presentations—all right on the exhibition floor. As the premier eye care event of the year, SECO 2026 is your chance to explore and embrace the innovations that will shape the future of optometry. Stay ahead of the competition by integrating these advancements into your practice before anyone else does.
Optometry's Marketplace™ Exhibit Hall Hours
Georgia World Congress Center | 285 Andrew Young International Blvd NW, Atlanta, GA 30313
See What You Learned in Action
Experience the technology and treatments discussed in courses, connecting education with real-world application
Try Before You Buy
Get hands-on time with diagnostic equipment, practice management systems, and technology before making major purchasing decisions for your practice
Conference-Exclusive Pricing
Access special discounts and offers available only to SECO attendees, potentially saving thousands on equipment and solutions
Compare Solutions Side-by-Side
Evaluate multiple vendors and products in one location rather than scheduling separate demos throughout the year
FREE Hands-On Training
Surgical & Aesthetics Education Pavilion provides complimentary hands-on demonstrations with unlimited access on Friday and Saturday
Direct Access to Experts
Speak directly with company representatives and clinical specialists who can answer technical questions and customize solutions for your practice needs
Discover Innovations First
Be among the first to see new product launches and emerging technologies that will shape the future of eye care
Network While You Explore
Connect with colleagues, share experiences with products, and learn what's working in other practices
Maximize Your Conference Investment
The exhibit hall is included with registration—take advantage of hundreds of exhibitors and exclusive experiences at no additional cost
Build Vendor Relationships
Establish direct connections with suppliers and partners that support your practice long after the conference ends
Efficient Practice Planning
Accomplish in two days what would normally take months of individual appointments, demos, and research
Immersive Learning Experience:
Surgical Skills Education Pavilion
Visit SECO’s Surgical and Aesthetics Skills Education Pavilion in Optometry’s Marketplace™ Exhibit Hall to learn how these procedures could be incorporated into your practice. Feature areas and educational presentations will include laser procedures, cryosurgery, Botox, anesthesia, Suturing, and Lateral Canthotomy and Cantholysis.
This FREE pavilion provides unlimited access to cutting-edge technology in an interactive learning environment designed specifically for SECO 2026 attendees.
Developed in partnership with the American Society of Optometric Surgeons.
Step into the world of luxury eyewear with The View, SECO's exclusive eyewear pavilion. Showcasing an array of innovative, fashionable, and luxury eyewear lines from around the globe, The View is one of the highlights of the Optometry's Marketplace Exhibit Hall. This carefully curated space is where pioneering design meets timeless elegance, and where you can appreciate the craftsmanship behind each piece of eyewear.
You can help by supporting the Foundation! You are exclusively invited to attend the Sale for Sight benefitting the Foundation! This is a great opportunity to shop across many EssilorLuxottica brands at SECO. Shop while supplies last! Limit 10 frames per purchase.
Interested in volunteering at the SECO 2026 Sale for Sight? Click here
Step into the heart of the action at Optometry’s Marketplace™ Exhibit Hall and recharge in the Buzz Lounge! Whether you’re browsing the latest innovations or networking with industry leaders, the Buzz Lounge offers a refreshing selection of drinks to fuel your experience. Take a break, sip on your favorite beverage, and dive back into the excitement of SECO 2026.
