Exhibits Highlights
The Launchpad for Tomorrow's Eye Care Innovations
At SECO 2025, get an exclusive first look at the future of eye care in the Optometry’s Marketplace™ Exhibit Hall. Transform the insights from our educational sessions into action by making informed purchases. Engage with industry experts, experience live demonstrations, and attend special presentations—all right on the exhibition floor. As the premier eye care event of the year, SECO 2025 is your chance to explore and embrace the innovations that will shape the future of optometry. Stay ahead of the competition by integrating these advancements into your practice before anyone else does.
Immersive Learning Experience:
Surgical Skills Education Pavilion
Developed in partnership with the American Society of Optometric Surgeons, this dedicated pavilion in Optometry’s Marketplace Exhibit Hall will feature a variety of hands-on experiences designed to familiarize or update attendees with a variety of surgical, laser and aesthetic procedures. Participants will benefit from hands-on guidance in an interactive environment.
Through interactive stations, the SECO Surgical Skills Education Pavilion will provide a platform where attendees will experience simulation training in several procedures, including Botox administration, suturing, laser procedures, and cryosurgery.
Elevate Your Practice with
Optometry's Marketplace™
Optometry's Marketplace™ at SECO 2025 is the meeting point between your practice and the leading-edge suppliers in the eyecare industry. Immerse yourself in an array of brands offering the tools, technology, and services you need to keep your practice at the forefront of the industry. Integrated Learning provides a path for you to discover innovations that will enhance your patient experience and boost the profitability of your practice. Don't just keep up with the industry; lead it with the resources you'll find at SECO 2025.
Optometry's Marketplace™ at SECO
Exhibit Hall Hours
Georgia World Congress Center
285 Andrew Young International Blvd NW,
Atlanta, GA 30313
Friday, February 28
9:30AM - 5:00PM
Saturday, March 1
9:30AM - 4:00PM
Connect with peers, explore educational opportunities and events to discover benefits that can transform your career.
Step into the heart of the action at Optometry’s Marketplace™ Exhibit Hall and recharge at the Buzz Bar! Whether you’re browsing the latest innovations or networking with industry leaders, the Buzz Bar offers a refreshing selection of drinks to fuel your experience. Take a break, sip on your favorite beverage, and dive back into the excitement of SECO 2025. Don’t miss out on this vibrant hub where great conversations and connections happen over a drink.
You can help by supporting the Foundation! You are exclusively invited to attend the Sale for Sight benefitting the Foundation! This is a great opportunity to shop across many EssilorLuxottica brands at SECO. Shop while supplies last! Limit 10 frames per purchase.
Step into the world of luxury eyewear with The View, SECO's exclusive eyewear pavilion. Showcasing an array of innovative, fashionable, and luxury eyewear lines from around the globe, The View is one of the highlights of the Optometry's Marketplace Exhibit Hall. This carefully curated space is where pioneering design meets timeless elegance, and where you can appreciate the craftsmanship behind each piece of eyewear.
Immerse yourself in this luxurious journey through the world of high-end eyewear. The View is not just a showcase; it's a platform to network, learn about the latest eyewear trends, and discover the perfect eyewear solutions for your discerning clientele. Don't miss this opportunity to elevate your understanding of luxury eyewear and bring a new level of style to your practice. Experience the elegance of The View, only at SECO 2025.