Exhibits Highlights

The Launchpad for Tomorrow's Eyecare Innovations

At SECO 2024, gain a first-hand view of tomorrow's breakthroughs in Optometry's Marketplace™ Exhibit Hall. Propel your learning from our educational sessions into tangible action by making informed purchases. Engage in one-on-one discussions, witness live demonstrations, and attend special presentations directly on the exhibition floor. As the inaugural eyecare event of the year, SECO 2024 is your golden opportunity to explore, understand, and embrace the transformative innovations shaping the future of optometry. Stay ahead of the curve by integrating these advancements into your practice before your competitors do.

Surgical Skills_2

Immersive Learning Experience:
Surgical Skills Education Pavilion

Developed in partnership with the American Society of Optometric Surgeons, this dedicated pavilion in Optometry’s Marketplace Exhibit Hall will feature a variety of hands-on experiences designed to familiarize or update attendees with a variety of surgical, laser and aesthetic procedures.  Participants will benefit from hands-on guidance in an interactive environment.

Through interactive stations, the SECO Surgical Skills Education Pavilion will provide a platform where attendees will experience simulation training in several procedures, including Botox administration, suturing, laser procedures, and cryosurgery.

Learn More


Elevate Your Practice with
Optometry's Marketplace™

Optometry's Marketplace™ at SECO 2024 is the meeting point between your practice and the leading-edge suppliers in the eyecare industry. Immerse yourself in an array of brands offering the tools, technology, and services you need to keep your practice at the forefront of the industry. Integrated Learning provides a path for you to discover innovations that will enhance your patient experience and boost the profitability of your practice. Don't just keep up with the industry; lead it with the resources you'll find at SECO 2024.

Optometry's Marketplace™ at SECO
Exhibit Hall

Georgia World Congress Center
285 Andrew Young International Blvd NW,
Atlanta, GA 30313

Friday, March 1
9:30AM - 5:00PM

Saturday, March 2
9:30AM - 4:00PM

Thea’s Escape Room

Immerse yourself in Thea’s Escape Room challenge located within the bustling Exhibit Hall. This interactive and engaging experience invites you to demonstrate your critical thinking and problem-solving prowess. Navigate through the twists and turns of this meticulously crafted adventure, all while the clock ticks down, adding a thrilling layer of urgency. Don’t miss this unique blend of fun, teamwork, and intellectual challenge—a perfect complement to the educational and networking opportunities that await you. Learn More

NAO Pavilion

Connect with peers, explore educational opportunities and events to discover benefits that can transform your career. Join NAO for a champagne toast on Friday from 3:30 PM - 3:45 PM.

Booth #2254

Buzz Bar

Step into the heart of the action at Optometry’s Marketplace™ Exhibit Hall and recharge at the Buzz Bar! Whether you’re browsing the latest innovations or networking with industry leaders, the Buzz Bar offers a refreshing selection of drinks to fuel your experience. Take a break, sip on your favorite beverage, and dive back into the excitement of SECO 2024. Don’t miss out on this vibrant hub where great conversations and connections happen over a drink.

Booth #1558

Sale For Sight

You can help by supporting the Foundation! You are exclusively invited to attend the Sale for Sight benefitting the Foundation! This is a great opportunity to shop across many EssilorLuxottica brands at SECO. Shop while supplies last! Limit 10 frames per purchase. Learn More

Booth #2237


#mySECO Instagram Contest

Join the excitement of the #mySECO Instagram Contest! Post your selfies from SECO 2024 and stand a chance to win prizes! The grand prize winner will receive a $500 Amazon Gift Card and a build-a-package registration to SECO 2025, while the runners-up will enjoy prizes like luxury frames and Amazon Gift Cards.

To Partcipate:

1.  Follow @seco_intl on Instagram

2. Upload new, original selfies to your Instagram (March 1 – March 2) from each of the following locations:
     • Fabulous Frame Level 4
     • MyDay Energys Birthday Party with CooperVision at booth #2239 and enjoy a birthday treat!
     • The View Luxury Frame Pavilion
     • Entrance to Optometry’s Marketplace™ Exhibit Hall
3. Tag seco_intl and 2 friends in each post
4. Include the hashtags #mySECO
5. Bonus Entry: Share SECO’s #mySECO IG post to your Instagram Story
No purchase is necessary. Winners will be selected based on a mix of creativity and number of likes. The contest ends at 4:00 pm on 3/2/2024. Winners will be notified via Instagram and/or Instagram direct message. Winners need not be present to win. Open to participants over 21 years of age. All photos entered are deemed the property of SECO International. This promotion is in no way sponsored, endorsed, administered by, or associated with Instagram. You understand you are providing information to SECO International, not to Instagram. By participating in this promotion, you are releasing Instagram from any claims.
The view White

Step into the world of luxury eyewear with The View, SECO's exclusive eyewear pavilion. Showcasing an array of innovative, fashionable, and luxury eyewear lines from around the globe, The View one of the highlights of the Optometry's Marketplace Exhibit Hall. This carefully curated space is where pioneering design meets timeless elegance, and where you can appreciate the craftsmanship behind each piece of eyewear.

Immerse yourself in this luxurious journey through the world of high-end eyewear. The View is not just a showcase; it's a platform to network, learn about the latest eyewear trends, and discover the perfect eyewear solutions for your discerning clientele. Don't miss this opportunity to elevate your understanding of luxury eyewear and bring a new level of style to your practice. Experience the elegance of The View, only at SECO 2024.