Exhibitor Portal
See Your Prospects at SECO 2026
SEE Decision Makers
88% of SECO attendees make buying decisions or recommend purchases for their businesses, and 63% of attendees either own or manage their practice.
SEE Buyers you can’t see Anywhere Else
31% report that SECO is the only optometry show they attend.
SEE an Audience who’s Serious about Buying
21% of exhibitors close deals totaling $25,000 or more at SECO.
SEE Buyers at SECO First
As the first event of the year, SECO is the ideal place to launch your newest products. Buyers are eager to see the latest frames, lenses, medical supplies, management solutions, and more.
New Exhibitor?
Create a SECO Account & Apply to Exhibit
Georgia World Congress Center
Atlanta, GA
Friday, February 27: 9:30 AM - 5:00 PM
Saturday, February 28: 9:30 AM - 4:00 PM
Questions?
Please contact Candice Hadley, Sr. Director, New Business & Exhibit Sales
Contact us about Exhibit Space
Contact us about Sponsorship Opportunities
Quick Links
SECO 2026 Digital Badges
Attending or exhibiting at SECO 2026? Download our digital badges to display on your website, social media profiles, and email signature. It's a simple way to connect with other attendees, let your network know you'll be there, and show your involvement in this year's conference.
To Download: Click on the badge you want to use. When the larger version appears, right-click on the image and select "Save Image As" from the menu. Choose where you'd like to save it on your computer, and you're all set.
Frequently Asked Questions
Exhibitors
Advance to Warehouse
Arrival between Wednesday, January 28, 2026 – Friday, February 20, 2026 Materials sent in advance to the warehouse may arrive without additional charge between the dates above. Materials arriving early or late to the warehouse will be assessed a 25% handling fee.Shipping Address:
Exhibiting Company Name & Booth Number SECO 2026 C/O Shepard Exposition Services 1790 Marietta Blvd. Atlanta, GA 30318Direct to Show Site
First arrival date: Wednesday, February 25, 2026Shipping Address:
SECO 2026 c/o Shepard Exposition Services Company Name & Booth Number Georgia World Congress Center 285 Andrew Young International Blvd. NW Atlanta, GA 30313Levy Restaurants is the official caterer of the GWCC. All food and beverages distributed from your booth must be ordered from Levy Restaurants. Distribution or sale of food and beverages from sources other than Levy Restaurants is prohibited. Refer to the GWCC Levy Restaurants Catering Menu in the GWCC Form section of the Exhibitor Service Manual for further information.
American Trade Services (ATS) is SECO’s Official Lead Management Service for SECO 2026. ATS offers multiple ways to gather leads during the show. Access full details on ordering ATS Lead Retrieval Systems in the Exhibitor Service Manual or order directly online – Order Unit – Orders
Please contact the SECO Sales Team via email at exhibits@secostaff.com to discuss opportunities.
Yes, you can furnish your booth yourself or you can rent furniture through Shepard Exposition Services through the Exhibitor Service Manual.
Booth carpet/flooring and utilities are NOT included with booth package. SECO will be providing aisle carpet for SECO 2026. Booth Flooring is MANDATORY for Exhibit booths. Carpeting can be ordered through Shepard Exposition Services via the Exhibitor Service Manual.
No, electrical is not included with the exhibit space. All electrical and power must be ordered through the Georgia World Congress Center (GWCC). Information on ordering can be found in the GWCC section in the Exhibitor Service Manual. Compressed Air, Water, Drain and Natural Gas can also be ordered through the GWCC Engineering Department at www.gwcca.org. Discounted rates are available 21 calendar days prior to the first day of show opening.
All orders for network, telephone & WiFi must be ordered through CCLD, the official provider of these services for the GWCC. Information on ordering can be found in the GWCC section, under CCLD, in the Exhibitor Service Manual. Discounted rates are available 21 calendar days prior to the first day of show opening. Complimentary WiFi will be available in the common space at the GWCC.
The Exhibitor Service Manual was distributed to contracted exhibitors in September 2025. If you have any questions or issues accessing the manual, please reach out to Grayson Lutz at glutz@secostaff.com.
SECO 2026 will be held in Hall A of the Georgia World Congress Center (GWCC), located at 285 Andrew Young International Blvd., Atlanta, GA 30313.
Business Casual. Please keep in mind the Exhibit Hall and session rooms do tend to get cool. Come prepared.
Show badges are required for all booth personnel and will be printed onsite and available for pick-up in the Registration Area. Exhibitors are allotted five (5) complimentary exhibit personnel badges per 10×10 booth space (100 sq. ft.).
Note: Badges may only be ordered once the booth fee is paid in full.
YES! We encourage it. Offer your customers complimentary access to the SECO 2026 Exhibit Hall by providing them with a SECO discount code to use while registering at attendseco.com/register. Look for a future email from SECO containing the discount code.
Saturday, February 28
4:00PM – 10:00PM
Sunday, March 1
8:00AM – 12:00PM
The Exhibit Hall closes at 4:00PM on Saturday, February 28. Shepard Exposition Services will immediately begin returning cardboard and plastic empties to booths and finally crates are returned. This process takes approximately 4 hours and is usually complete by 8:00PM. All Carriers must check in to the marshaling yard prior to 11:00AM on Sunday, March 1 to ensure that all exhibits are out of the hall by 12:00PM.
Tuesday, February 24
8:00 AM – 5:00 PM Targeted Move-In
Wednesday, February 25
8:00 AM – 5:00 PM Exhibitor Move-In
Thursday, February 26
8:00 AM – 5:00 PM Exhibitor Move-In
Friday, February 27 9:30AM – 5:00PM
Saturday, February 28 9:30AM – 4:00PM
SECO International welcomes the opportunity for exhibitors to engage with SECO 2026 attendees, internal teams, and key opinion leaders in optometry through independently planned events such as meetings, focus groups, or sales training sessions. These events are directly related to internal operations or event participation.
To support a cohesive experience for all attendees, these events must be held at SECO-approved venues and are subject to the following guidelines:
- Only confirmed SECO 2026 exhibitors and pre-approved non-exhibiting eyecare companies may host affiliate functions.
- All events held between February 24 – March 2, 2026, in Atlanta, GA, require advance approval from SECO International.
- Applications will be reviewed and approved based on the details provided in the submission form.
- Do not contact affiliated hotels or venues directly to book space; all arrangements must go through SECO International.
- No revisions or addendums to the submitted request form will be accepted after submission.
We appreciate your cooperation in helping ensure a seamless and professional experience for all SECO 2026 participants.
Guidelines
– Must not promote or market to general conference attendees
– Not listed in official conference materials, unless requested
– May not conflict with restricted program hours
– Must be submitted for approval
– Space is subject to availability
Affiliate Function Availability Schedule
The following time blocks represent approved hours during which Affiliate Functions may be scheduled. All hours not listed below are considered restricted due to official SECO programming or partner events, and functions may not be scheduled during those times.
Tuesday, February 24 6:00 AM – 11:00 PM
Wednesday, February 24 6:00 AM – 8:00 AM/6:30 PM – 11:00 PM
Thursday, February 25 6:00 AM – 7:00 AM/10:00 AM – 11:00 AM
3:45 PM – 5:45 PM/7:00 PM – 11:00 PM
Friday, February 26 6:00 AM – 7:00 AM/10:00 AM – 11:00 AM
2:00 PM – 4:00 PM/5:30 PM – 11:00 PM
Saturday, February 27 6:00 AM – 7:00 AM/2:00 PM – 3:00 PM/6:00 PM – 11:00 PM
Sunday, March 1 6:00 AM – 11:00 PM
Please reach out to Grayson Lutz – glutz@secostaff.com to request an Affiliate Function Request Form.