Badge pickup, course handouts, Keynote Session, and everything you need for an incredible week in Atlanta.
Thank you for registering for SECO 2026 at the Georgia World Congress Center in Atlanta. To help make your SECO experience even better, please take a moment to review the highlighted conference information, featured sessions, and events below.
Explore SECO 2026 with our Event Guide and Course Grids. Click the buttons below to view and/or download.
All confirmed registrants will receive an email on Monday, February 23rd, with instructions for downloading your QR code to your device for easy access to print your badge on site. You may also have your badge printed at the SECO Registration Desk located on Level 4 outside the Sidney Marcus Auditorium in the Georgia World Congress Center. The registration desk will open on Wednesday at 7:00 AM.
GETTING TO THE GEORGIA WORLD CONGRESS CENTER
The SECO Congress will be located in Building A. We recommend you make your parking reservations in advance! The Georgia World Congress Center provides ample parking for the event. Select the SECO 2026 event option, and the Red Deck is the closest in proximity to Building A where SECO is being held.
A marathon will take place in downtown Atlanta on Saturday and Sunday during SECO 2026. While we have been advised that the race should not have an impact on parking in the red deck at the GWCC, we encourage you to arrive early to ensure you reach your classes and events on time. Please allow extra travel time, especially if driving or using rideshare services, and check local traffic updates for the most efficient routes.
COURSE HANDOUTS
Don't forget to download the course handouts and SECO 2026 mobile app available on both iOS and Android to have the meeting at your fingertips! Search for "SECO365".
FEATURED ALLIED HEALTHCARE PROFESSIONALS EDUCATION AND EVENTS
(Opticians, Paraoptometrics, Technicians, and Practice Administrators)
Eyewear Catwalk Unleashed: The Fashion Forecast You’ll Love
Friday, February 27th | 3:00 PM - 4:00 PM
Step onto the style runway and discover the newest directions in eyewear fashion! This engaging course showcases emerging trends in frame shapes, sizes, and color palettes, emphasizing the essentials of proper frame fit and effective merchandising. Participants will learn practical strategies for transforming fashion-forward designs into retail success and enhancing optical offerings with confidence and style in a fashion show setting!
Optical Throwdown: Creative Display Challenge
Saturday, February 28th | 11:00 AM - 12:00 PM | Not for CE credit
Get ready for an electrifying event at SECO! Join industry icons Phernell Walker and Bill Gerber for the "Optical Throwdown: Creative Display Challenge”. Watch as teams battle it out to create the most dynamic, creative, and captivating optical displays. Don't miss your chance to witness the ultimate showdown and see which team will emerge victorious. Let the challenge begin! Only at SECO!
DON'T MISS OUT ON HANDS-ON LEARNING AT SECO 2026!
Looking to enhance your skills with hands-on training? SECO's interactive workshops are a great way to gain practical experience, and not only do we have a few seats open, some of the sold out sessions may have last-minute spots available! If you're interested in adding a workshop to your registration, stop by the registration desk to check availability.
SECO CONTACT LENS SUMMIT
This free comprehensive program kicks off on Wednesday, February 25th in the room 404/405 Auditorium with a panel of Contact Lens Experts (Milton Hom, OD; Jenn Harthan, OD; Ashley Wallace-Tucker, OD; & Aaron Zimmerman, OD) sharing case-based, real-world examples of the good, the bad, and the ugly when fitting contact lenses. After a complimentary snack break, sponsored by our partners, we’ll dive into another enriching CE session where our experts share insights they’ve gleaned from recent clinical studies, peer reviewed publications, and colleagues that have enhanced their own fitting and management philosophies. Open to all attendees at no additional cost, this program is an invaluable opportunity to expand your knowledge and expertise in the field of contact lenses.
FREE MEAL SYMPOSIUM SERIES
Why choose between networking and learning when you can do both? SECO 2026 features complimentary breakfast, lunch, and dinner symposiums throughout the congress. Connect with colleagues from across the country over delicious meals while industry leaders share the latest advances in eye care. These symposiums provide the perfect opportunity to discuss challenging cases, build lasting professional relationships, and gain valuable insights. It's not just about the education, it's about the connections you make over meals.
KEYNOTE SESSION
Thursday, February 26th: 1:45 PM - 3:45 PM
Eye Care Reimagined: The AI Advantage
This course is your definitive roadmap for navigating the new landscape of AI, showing you how to harness its power to elevate every aspect of your practice, from the front desk to the workup room, then into the exam lane and the optical. Learn to leverage cutting-edge tools to wow your patients, enhance your expertise, streamline your workflow, and provide an unparalleled level of patient care.
HOYA BASIC OPTICS & OPTICIAN (BOOT Camp) TRAINING
Saturday, February 28: 9:00 AM - 4:30 PM
Eye Care Reimagined: The AI Advantage
The HOYA Basic Optics & Optician Training (BOOT Camp) is a fast-paced, one-day program on Saturday, February 28th from 9:00 AM - 4:30 PM designed for individuals new to the optometry office and seeking a practical introduction to optical fundamentals.
Through interactive workshops and real-world scenarios, participants experience a full day in the life of an optician. Covering frame selection, prescription basics, measurements, lens selection, verification, and simple adjustments.
This course is ideal for practices onboarding new team members or cross-training staff to assist with optical coverage when needed. LEARN MORE
OPTOMETRY'S MARKETPLACE™ EXHIBIT HALL
Exhibit Hall Hours
Friday, February 27th
9:30 AM – 5:00 PM
Saturday, February 28th
9:30 AM – 4:00 PM
EXHIBIT HALL SPECIALS
Don’t miss out on the SECO 2026 Exhibit Hall Specials including new product or technology launches and special events hosted by our exhibitors. SEE SPECIALS
THE VIEW
Step into the world of luxury eyewear with The View, SECO's exclusive eyewear pavilion showcasing an array of innovative, fashionable, and luxury eyewear lines from around the globe. Don't miss this opportunity to elevate your understanding of luxury eyewear and bring a new level of style to your practice.
SALE FOR SIGHT
You are exclusively invited to attend the Sale for Sight benefitting the Foundation! This is a great opportunity to shop across many EssilorLuxottica brands at SECO. Shop while supplies last! Limit 10 frames per purchase. Located near the entrance to the exhibit hall.
BUZZ LOUNGE
Step into the heart of the action at Optometry’s Marketplace™ Exhibit Hall and recharge in the Buzz Lounge! Whether you’re browsing the latest innovations or networking with industry leaders, the Buzz Lounge offers a refreshing selection of drinks to fuel your experience.
NAO LOUNGE
The National Academy of Opticianry (NAO) lounge will feature refreshments on Friday, February 27 at 11:00 am, and on Saturday, February 28 at 11:00 am.
AFFILIATE EVENT
NAO Awards Ceremony
Friday, February 27: 2:30 PM - 3:00 PM
NAO Lounge
Experience one of the world's largest aquariums after hours. Walk through the Ocean Voyager tunnel beneath whale sharks and manta rays. Network with colleagues surrounded by over 10 million gallons of water and thousands of marine animals.
Enjoy our signature drink "The Rouse Reef," snap photos at our photo booth, capture memories at countless photo ops throughout the aquarium, and pick up a SECO Kids Club bag while supplies last.
Further details on entry location and map will be provided on-site.
Please stop by the SECO Exhibit Hall Information Booth to pick up your entry wristband and complimentary drink tickets.
Friday, February 27th
9:30 AM – 5:00 PM
Saturday, February 28th
9:30 AM – 4:00 PM
Dress Code: Casual to Dressy Casual
This is YOUR night! Dress however you feel most comfortable. Dressy casual, casual with tropical flair (tropical prints welcome), or your favorite comfortable casual attire - it's all perfect. The aquarium is climate-controlled inside. Don't miss our photo booth and countless photo ops throughout the venue!
CHILDCARE
Childcare services will be available during SECO 2026. Please plan ahead – reservations must be made at least 72 hours in advance. The cost is $20 per hour per child, with a minimum of 3 consecutive hours. BOOK RESERVATION
NURSING ROOMS
The Georgia World Congress Center offers two Mamava Pods for nursing mothers. One is located on the 4th floor of Building B, and the other on the 1st floor of Building C.
