GET A CLEAR VIEW OF TOMORROW’S EYE CARE SOLUTIONS
Take the knowledge you learned in the educational sessions and make informed purchasing decisions in face-to-face discussions, demonstrations and special presentations right on the show floor. The first major eye care event of the year is your first opportunity to see, touch and experience the exciting innovations that are shaping the future of your profession — and make them a part of your practice ahead of your competition.
Expanded this year to include hands-on workshops, you will see the latest in high-fashion eyewear, from dusted pink to leopard print, oversized to vintage cat eye. Product exposure combined with merchandising best practices will ensure you get ahead of emerging trends seen on the runway.
Take advantage of the Optix Lounge where you can rest, rehydrate, or get your buzz on with a caffeine jolt of coffee in the morning or a libation in the afternoon. Enjoy time with your colleagues as you discuss today's challenges in the profession and how you are finding solutions at SECO.
Specs Buyer Workshop
Learn from the industry experts by attending and participating in this hands on workshop about industry best practices and trends on buying, merchandising, proper fitting, and repair.
Optometry’s Marketplace™ puts you in the same room with more than 225 leading suppliers offering 900+ brands representing everything you need to keep your practice on the cutting edge. Through Integrated Learning, discover the technology, equipment and services that will help you create an exceptional experience for your patients and run a more profitable practice.
New for 20/20! SECO’s business intel and strategy resources for eye care providers, MedPRO360 will now encompass all practice management and business content delivered in the MedPRO Theater in the exhibit hall!