Optometry’s Marketplace™ at SECO is the place to see all of the exciting advancements and innovations that are transforming the eye care industry.

SECO has everything you need to ensure your practice is operating with the latest and most effective tools and solutions. Meet with more than 900 leading brands to discover products and services that will help you maximize your time, stay competitive and run a more profitable practice. Experience first-hand the latest innovations and technologies from eyewear and accessory trends to tools and equipment with special presentations, interactive demonstrations and the “Practice of Tomorrow” display.


The View

Looking for the best in frames? Look no further than The View, SECO's exclusive venue that lets you see the latest and greatest from high-end frame manfacturers.


Presentation Theaters

Get valuable information and earn free CE credits at the presentation theaters, conveniently located on Optometry’s Marketplace™.


Practice IQ Pavilion

Continue your learning outside the classroom at the Practice IQ Pavilion–a nontraditional learning area where you can dive deep into valuable topics such as: General Economy, GDP and Business, Wealth Management, Expanding Patient Spend, Work Life Balance and more.


Eyeconomics Pavilion

Capture more business and bring in new revenue streams by learning how to incorporate new in-demand services and products to increase daily traffic. The pavilion features aesthetic eye care, facial treatments and aesthetic surgical and non-surgical applications, plus other non-standard ocular products to boost your bottom line.


Practice of Tomorrow Interactive Exhibit

The Practice of Tomorrow interactive exhibit in Optometry’s Marketplace will share a vision for the future of eye care delivery including how we design, build, and operate our practices.