GET A CLEAR VIEW OF TOMORROW’S EYE CARE SOLUTIONS
Take the knowledge you learned in the educational sessions and make informed purchasing decisions in face-to-face discussions, demonstrations, and special presentations right on the show floor. The first major eye care event of the year is your first opportunity to see, touch, and experience the exciting innovations that are shaping the future of your profession — and make them a part of your practice ahead of your competition.
The View is the place to be at SECO if you make or influence eyewear buying decisions. Learn what’s new and what’s next and how to solve even your most difficult challenges. Mix and mingle with your peers who face the same issues you do. Share ideas and strategies for creating the most dynamic inventory mix for your unique environment while increasing patient satisfaction and practice revenue.
Take a break to network with colleagues, receive career coaching from industry experts, collect daily giveaways, and enjoy tasty beverages with other AHP- opticians, paraoptometrics, technicians and administrators at this exclusive lounge designed just for you!
Specs Buyer’s Certificate Program
NEW for SECO 2020, the Specs Buyer’s Certificate Program is designed to provide the person in charge of purchasing the frame inventory with core retail buying strategies and formal training in Inventory Management. This program will enhance your knowledge in two specific areas: Optical Frames & Business Tactics. Gain purchasing strategies that you can apply immediately to plan, promote and manage the inventory of your optical.
Optometry’s Marketplace™ puts you in the same room with more than 225 leading suppliers offering 900+ brands representing everything you need to keep your practice on the cutting edge. Through Integrated Learning, discover the technology, equipment, and services that will help you create an exceptional experience for your patients and run a more profitable practice.
New for 20/20! SECO’s business intel and strategy resources for eye care providers, MedPRO360 will now encompass all practice management and business content delivered in the MedPRO Theater in the exhibit hall!