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EXHIBITOR PROMOTION TOOLKIT

It’s our mission to ensure that your participation at SECO 20/20 provides the greatest possible exposure for you & your business. In order to help promote your presence at SECO to your network, we’ve created this timeline/checklist, as well as a series of free marketing tools which can be accessed here at attendseco.com.

Social Media Tips

Tips to get your social media profiles up-to-date and promote your booth at SECO through social media and email marketing:

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Sample
Posts

Sample posts to help promote your presence at SECO 20/20.

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Suggested Timeline

Beginning in October, a suggested timeline of promotional activities to help promote your presence at SECO 20/20.

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Graphic
Resources

Download these free ad graphics and modify them as you wish. Both JPG and Illustrator files available.

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Social Media and Email Marketing

Social media and email marketing provides your business a unique opportunity to reach customers. First, it’s FREE. Second, you can explore casual/personalized approaches that are underutilized in traditional marketing, such as links to topical articles, videos of new products, short updates – so long as it ties back to your brand and your presence at SECO 20/20, it’s worth exploring.

Here are some tips to get your social media profiles up-to-date and promote your booth at SECO through social media and email marketing:

1) Surprise your audience. Tell your community something they don’t know – or show them something they've never seen. Sharing teasers online will create interest, which you can then use as a springboard to talk about the new and exciting things you’ll be unveiling/showcasing onsite at SECO 20/20. PRO TIP: Whenever possible, include a picture or a short video—this increases views & engagement.

2) Free is good. Giving customers something for free usually leads to them reciprocating later on, such as with new business. If you can raffle a highly desirable product from your booth, that would also entice more prospective customers to visit your booth.

3) Use a variety of social networks. Facebook, Twitter, and Instagram are great, but don’t forget about LinkedIn. Find current and prospective customers that you want to meet at SECO 20/20 and send them a personal in-mail message.

4) What’s happening. Tell your audience about special events that will take place at your booth. Are you unveiling a new product? Do you have hands-on demonstrations scheduled? Will you have celebrity appearances, contests or raffles? Let your audience know why (and exact times) they need to visit your booth at SECO.

5) Share the latest news. Follow the SECO 20/20 social media sites and share interesting content, articles and event updates to keep your audience up-to-date and engaged (use #SECO20/20)

Facebook: @SECO.International, www.facebook.com/SECO.International/

Twitter: @seco_intl, twitter.com/seco_intl?lang=en

LinkedIn: www.linkedin.com/company/seco-international/

Instagram: @seco_intl, www.instagram.com/seco_intl/

Need to shorten links? Visit bitly.com/ to copy/paste the long URL into the space provided and see the metrics for each link.

Sample Posts

Use these sample posts to help promote your presence at SECO 20/20. Be sure to customize the messaging with your company’s information – and feel free to put your own creative spin on them!

FACEBOOK

  • Note: In order to tag SECO 20/20 (@SECO.International) in posts, you must follow our Facebook page: www.facebook.com/SECO.International/

    • [COMPANY NAME] will be exhibiting at @SECO.International for #SECO20/20 in Atlanta! Use code [COMPANY CODE] to register for FREE exhibit hall and see our latest [TECHNOLOGY, PRODUCT OR SERVICE] at Booth #[XX].

    [Include SECO BANNER image, found here]

    • Set your eyes on Atlanta for #SECO20/20! [COMPANY NAME] will be at SECO.International, the first major ophthalmic event of the year, showing the latest trends in [INSERT PRODUCT/MARKET]. Join us for free using code [COMPANY CODE]. [Include SECO BANNER image, foundhere]
    • Are you attending #SECO20/20, February 20-24, in Atlanta? Stop by our Booth #[XX] and see [INSERT PRODUCT/MARKET]. [Include SECO BANNER image, foundhere]

TWITTER

  • Visit our Booth #[XX] at #SECO20/20 to see the latest in [INSERT PRODUCT/INDUSTRY] & get a chance to win [XX] @SECO_intl. [Include SECO BANNER image, foundhere]
  • Join us at #SECO20/20 for FREE with code [COMPANY CODE] and see the latest in optometry. Visit us at Booth #[XX]

@SECO_intl. [Include SECO BANNER image, found here]

  • Big things are happening at [COMPANY NAME]. Find out more at #SECO20/20 by registering for a FREE Exhibit Hall Pass with code [COMPANY CODE] [Include SECO BANNER image, foundhere] @SECO_intl
  • Set your eyes on Atlanta for #SECO20/20. We’ll be showcasing [INSERT PRODUCT] at Booth #[XX]. Get a FREE exhibit hall pass by using code [COMPANY CODE] [Include SECO BANNER image, foundhere] @SECO_intl
  • Don’t miss [COMPANY NAME] at #SECO20/20 starting Feb. 20 in Atlanta. Get FREE exhibit hall admission by using code [COMPANY CODE] @SECO_intl

LINKED-IN

Customize this template letter to each desired or prospective customer that you’d like to meet with at SECO 20/20 and send it via LinkedIn in-mail. If your company has a company LinkedIn page, announce that you will be exhibiting and share your free exhibit hall guest passcode.

Hi [NAME],

My name is [INSERT NAME] and I’m the [POSITION/TITLE] at [COMPANY NAME]. As an eye care professional who wants to stay on the leading edge, I’d like to make sure you have SECO 20/20 on your calendar.

[COMPANY NAME] will be exhibiting at Booth #[XX] and showcasing [PRODUCT/TECHNOLOGY].

[INCLUDE BRIEF BULLETS ON WHY THIS IS NEW/INTERESTING/DIFFERENT]

  • Unique attribute 1
  • Unique attribute 2
  • Unique attribute 3

The event is held at the Georgia World Congress Center in Atlanta, March 4-8 and I’d like to invite you as my guest.

Visit attendseco.com/register/ and use our code [COMPANY CODE] to attend Optometry’s Marketplace™ at SECO for FREE!

Let’s also set up a time to meet while we’re at the show. I look forward to speaking with you!

Regards,

[NAME]

[COMPANY NAME]

[EMAIL]

[PHONE]

SAMPLE EMAIL TEMPLATE

Get in touch with your customers before SECO 20/20! Here is a sample email copy to customize and send to customers to promote your participation at SECO 20/20.

Subject Line Options:

  • Join [COMPANY NAME] at SECO 20/20
  • We’ll be at SECO 20/20, will you?
  • Come and See Us in Atlanta!
  • See the Latest in Eye Care for Free

Copy:

Hi [FIRST NAME],

[COMPANY NAME] will be exhibiting at Optometry’s Marketplace™ at SECO 20/20 and we’d like to invite you to join us in Atlanta, March 4-8. We’ll be displaying our latest [INSERT INFO ABOUT THE PRODUCTS OR SERVICES YOU INTEND TO SHOW AT SECO 20/20] at Booth #[XX].

Enjoy complimentary registration to Optometry’s Marketplace™, where you’ll have access to the latest technologies, trends, advancements in optometry, and even free continuing education credits.

Optometry’s Marketplace™ also features:

  • Exhibit of 900 Brands- Optometry’s Marketplace™ puts you in the same room with more than 225 leading suppliers offering 900+ brands representing everything you need to keep your practice on the cutting edge. Through Integrated Learning, discover the technology, equipment, and services that will help you create an exceptional experience for your patients and run a more profitable practice.
  • The View – Expanded this year to include hands-on workshops, you will see the latest in high-fashion eyewear, from dusted pink to leopard print, oversize to vintage cat-eye. Product exposure combined with merchandising best practices will ensure you get ahead of emerging trends seen on the runway.
  • Presentation Theaters – Education takes center stage at these expert-led education sessions that allow optometry professionals to earn FREE continuing education credits.
  • Optix Lounge- Take advantage of the Optix Lounge where you can rest, rehydrate, or get your buzz on with a caffeine jolt of coffee in the morning or a libation in the afternoon. Enjoy time with your colleagues as you discuss today's challenges in the profession and how you are finding solutions at SECO.

To receive your complimentary registration, please visit www.attendseco.com/register/ and use code [COMPANY CODE].

I hope to see you in Atlanta!

Sincerely,

[YOUR SIGNATURE]

[EMAIL, PHONE NUMBER, ADDITIONAL CONTACT INFORMATION]

Suggested Timeline

OCTOBER

  • Add the email signature found in the toolkit (& adding in your booth number) to your email signature.
  • Include SECO 20/20 logos & your booth number in advertisements & other promotional materials.
  • Post your company’s SECO 20/20 registration code on the homepage of your website & invite current & prospective customers to meet with you at your booth.
  • Join the SECO social media communities & post information on Facebook, Twitter, Instagram & YouTube. Use the tips & sample posts provided below.
  • Get your brand in front of as many eyes as possible with the all-new corporate support program which allows brand to customize sponsorship opportunities designed to maximize ROI. Sponsorship opportunities are available leading up to & during SECO 20/20. To customize a sponsorship, contact Carol Young at cyoung@secostaff.com.

NOVEMBER - DECEMBER

  • Make sure your company’s SECO 20/20 registration code is on the homepage of your website & invite current & prospective customers to meet with you at your booth.
  • Send an invitation to your current & prospective customers announcing your participation at SECO 20/20 & encouraging them to come & see you in Atlanta. Create your own or customize the email template below. Be sure to include your company’s registration code.
  • Send press releases highlighting what you’ll showcase at SECO 20/20 to industry publications. Include information on any new products you’ll be unveiling at the conference.
  • Post a release on the SECO website. To do so, simply email your materials to Kate Blom-Lowery atkate@mdg.agency. News releases will be hosted on the SECO website & press kits will be available for the media onsite.
  • Schedule a press conference at SECO 20/20. To do so, please fill out the press conference form.
  • Share news stories or teasers about your presence at SECO 20/20 on social media & in your marketing materials.

JANUARY - FEBRUARY

  • Continue to include social media in your SECO 20/20 promotional plan. Post information on Facebook, Twitter, Instagram & YouTube. Be sure to tag SECO & use hashtag #SECO20/20.
  • Place the SECO 20/20 banner on your website & link it to the registration page,attendseco.com/register. Different banner ad sizes are available for download from here.

POST-SHOW

  • Send follow-up messages to the new leads & contacts you made during SECO 20/20.
  • Send product information to media representatives who attended SECO 20/20 for inclusion in their post-show articles.

Download These Promotional Ads

SECO2020-01

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SECO2020 - Join Us-01

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SECO2020 - Join Us GIF1-01

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SECO2020 - Join Us GIF Blank-01

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SECO2020 - Join Us GIF2-01

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SECO2020 - Join Us Banner2-01

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SECO2020 - Join Us Banner-01

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