VIEW What is Next for 2021!

The View is the place to be at SECO if you make or influence eyewear buying decisions.  Learn what’s new and what’s next and how to solve even your most difficult fitting challenges.  Mix and mingle with your peers who face the same issues you do.  Share ideas and strategies for creating the most dynamic inventory mix for your unique environment while increasing patient satisfaction and practice revenue.

In The VIEW Presentations
Frame Fashion Trends Impacting Optometry Sales!

Frame Fashion Tour

Laurie O'Keefe Pierce

Friday  April 30th,              4:30 PM – 5:00 PM

Saturday May 1st,             11:30 AM – 12:00 PM

Join Laurie for a frame fashion tour of the Eyewear industries most unique, Independent, luxury brands from around the globe, showing side by side right here in Atlanta! Meet the brand ambassadors and get a sneak peak of each company's latest designs that include Face a Face, HENAU, Orgreen, Gazal, ETINA Barcelona, SALT, and so much more!

Sell $1000 Frames on a Daily Basis

Andy Tabrizipour

Friday,  April 30th                 10:30 AM - 11:00AM

Your patients are buying glasses over $1000 on a daily basis, maybe not from your shop but it is happening.  It is exciting to have those big sales in your optical shop, but how can we do this on a more consistent basis?  Find out how to build value, improve profitability, and set your practice apart from the competition in this quick course on selling $1000+ frames on a daily basis.

Movie & Cinema Influencing Fashion & Style

Gazal Tabrizipour

Saturday, May 1st              1:30 PM - 2:15 PM

The influence of Hollywood on fashion dates back to the1920’s and with the access of movies and cinema in the modern era, today it is more prominent then ever! Hollywood costume designers play a crucial role in dictating fashion trends in clothes, hair, and eyewear! Gazal Tabrizipour has worked on the production of 20+ major motion pictures as well as multiple drama series and will share with you a behind the scenes look of Cinema Eyewear Design and what is and will be trending in the future!