Visit the Optix Zone in Optometry’s Marketplace, specially designed for Allied Healthcare Professionals to learn, collaborate, and assess your skills. The Optix Zone will offer accredited courses each day where you can also grab a fun festive drink with pals and develop a customized career path.
Supported by
TippyTap beverage truck will be giving away festive flavored drinks each day. Stop by for a sip and network with friends and colleagues!
Talk to the experts about your career path, learn key strategies to maximize opportunity and reboot your professional plan!
OPTIX ZONE EDUCATION
Managing Patient Issues
Frank Pigneri
Saturday, May 1st 1:15 PM - 2:15 PM
This course shows how to identify the DISC personality trait for the customer quickly and how to communicate with their customer effectively. It also explains how and why different generations purchase and what is important for them in the buying decision.
Managing Patient Issues
Brooke Carrasco
Friday, April 30th 10:00 AM - 11:00 AM
This course looks at how to deal with unhappy patients and best practices for dealing with patients when things do not go well, how to listen, get the needed information, and solve the problem. This also touches on why it is more important than ever before because of social media.
Oakley Prizm Lenses
Luxottica
Friday, April 30th 4:15 PM - 5:00 PM
This course covers how Oakley's Prizm technology enhances certain color profiles and maximizes light and vision under certain conditions.
Creating Perceived Value
Pete Hanlin
Saturday, May 1st 11:15 AM-12:15 PM
This course covers all the drivers to make sure the customer perceives value in their eyecare experience. It hits on quality, service, level of need, convenience, and price. The attendee will understand the customer mindset around these drivers and then how to spin them in their favor.
Ray-BanⓇ Authentic, the New Way to Dispense
Brooke Carrasco
Friday, April 30th 10:00 AM - 11:00 AM
This course looks at how to deal with unhappy patients and best practices for dealing with patients when things do not go well, how to listen, get the needed information, and solve the problem. This also touches on why it is more important than ever before because of social media.
Frames Advisor
Jonathan Smith from Luxottica
Saturday, May 1st 3:15 PM - 4:00 PM
The art and science of properly fitting frames to maximize function and style.
COVID Safety, Meet Safe
SECO is committed to creating an event experience where our participants can safely and effectively come together. We are taking extra precautions, beyond those mandated by local authorities and governmental agencies, including temperature checks and face masks required of all persons entering the Georgia World Congress Center Building A, without exception.
