Optometry’s Marketplace™

See the latest technology and accessories.



Over 270 exhibits, combined with hands-on demonstrations and special presentations, give you a clear vision of what’s next for eye care. Experience Optometry’s Marketplace™ and meet face-to-face with leading suppliers and industry representatives to get recommendations and discover the entire range of new solutions:

  • Computer Software & Systems
  • Contact Lenses
  • Display – Frames, Point of purchase & Design Services
  • Dry Eye Products
  • Education, Reference Materials, Consultants & Institutions
  • Equipment – Dispensing & Examination
  • Eyeglass Cases
  • Fixtures – Dispensing & office
  • Frames – Boutique, Children’s, Men’s and Women’s
  • Instruments
  • Laboratory – Supplies, Software & Systems
  • Lens Processing
  • New Product Launches
  • Nutraceuticals & Dietary Supplements
  • Pharmaceuticals
  • Practice Management Solutions
  • Services – Credit, Financial & Insurance
  • Services – General Business
  • Specialty lenses
  • Sport Glasses
  • Sunglasses
  • Tools
  • Vision Training
  • Visual Aids & Low Vision Aids
  • Wearable Technology
  • Website, Social Media, Consulting & Services


EyeStyles Fashion Show

Haute couture meets the catwalk in this engaging event that showcases the latest styles and trends that will shape the 2019 season.

Friday, March 2, 2018 11:15am at Focal Point Lounge

Presentation Theatres

Education takes center stage in three days of expert-led education sessions that allow optometry professionals to gain FREE continuing education credits. Check back soon for topics being presented in the Essilor Presentation Theatre and the VSP Presentation Theatre.

The View Luxury Eyewear Pavilion

Discover the latest styles, haute couture brands and contemporary eyewear trends being showcased in The View, SECO’s forward-thinking Designer pavilion. Get the first glimpse at what’s going to be hot in eyewear design 2018 from eyewear companies like Baumvision, Binocleuses, Bellinger House, Face á Face, Gazal Eyewear, J F REY, Kingdom Eyewear, Kio Yamato, L.a.Eyeworks, O&X New York, ØRGREEN + GOLDSMITH, Toms, Sospiri by Ottica Veneta, Villa Eyewear and more!


Learning Lounge

New to the exhibit hall, the Learning Lounge will offer an informal educational environment where optometric professionals can hear from industry leaders on the latest in exciting trends in the optometric field.

Plus, experience the NEW Google Talks! Join Liz Austin from Google as she shares cutting-edge strategies for finding new patients and growing your eye care business with Google. You’ll discover how getting to know current clients can help bring in new ones, and how you can use online metrics to build a better marketing strategy.

Thursday, March 1

1:00PM – CooperVision presentation: topic TBD – Stop by for your chance to win a $50* AMEX gift card for attending.

3:00PM – Google Talks – Unlock Practice Growth with the Power of Online Marketing

Friday, March 2

2:00PM – Google Talks – Unlock Practice Growth with the Power of Online Marketing

Saturday, March 3

2:30PM – Google Talks – Unlock Practice Growth with the Power of Online Marketing

*limited opportunities available

Digital Talk Sessions at the Marketing 4ECPs Booth 

*See full schedule for confirmed dates and times

Session 1: Digital Opportunity for Your Eye Care Business

Learn how your patients and customers are searching for your services, products, and brands online. Dive into how people are spending time online and how your business can effectively reach them at the right time in the buying cycle.

Session 2: Exponentially Grow Your Eye Care Business Through Google

The use of search engines has become second nature within our society. The term “Google it” has become a well-known verb. Your business can take advantage of the buyers that turn to Google each day. Walk through 5 tips to truly maximize this opportunity.

Session 3: Build and Unbeatable Brand Online

Traditional advertising has been used for decades to increase brand awareness of a product or company. Now that people spend the majority of their time online, the opportunity for brand awareness has shifted to digital display campaigns. Learn how to get started!

Session 4: The Video Opportunity You Can’t Pass Up

Big brands have been leveraging the power of YouTube for years – and they’re winning. Let’s look at how to apply these same winning strategies to your eye care business.

Session 5: Patients on the Go – the World is Mobile, Are You?

The mobile shift has occurred. More than 50% of online searches are occurring on mobile devices. We’ll discuss the potential impacts this has on your business. Is your website mobile friendly? Is it showing up on search result pages? If not, we’ll discuss what steps are needed to  ensure you are present where your patients are.

Optometry’s Marketplace™ Exhibit Hall Hours

Thursday, March 1 12:45 PM – 6:00 PM
Friday, March 2 10:45 AM – 5:00 PM
Saturday, March 3 10:45 AM – 5:00 PM