See a specialist for your practice.
You can’t take good care of your patients if your practice isn’t healthy. At the one-of-a-kind MedPRO360, SECO’s healthcare business management program, you’ll strengthen your business skill set to ensure that your practice is running like it should.
Designed for all types of healthcare practices, MedPRO360 delivers take-away tips from the pros that you can use in your practice tomorrow.
Register for MedPRO360 courses when registering for SECO 2018. While we encourage you to attend the full program, you can also choose only those sessions in which you are most interested.
Listen to MedPRO360’s keynote speakers bring a creative and innovative approach to service driven professionals at SECO 2018.
1:30 PM – 1:45 PM – Welcome
1:45 PM – 2:45 PM – Storybrand – Donald Miller
When it comes to discussing their businesses, many people are so close to their products or services they do not know where to start. Donald Miller — the CEO of StoryBrand and a New York Times Bestselling author of three books — knows how hard it is to communicate clearly and has helped hundreds of businesses clarify their messaging so your website starts working for you, your team members are converted into a sales force, and your patients speak a viral message that spreads.
2:45 PM – 3:45 PM – Design and the Medical Office – Vern Yip
Learn how the design of your office can impact patient’s experience and improve your bottom line with HGTV Design Star judge and award-winning architectural and interior designer who gained national acclaim for his expertise in his private design practice and on primetime television.
3:45 PM – 4:15 PM – Break
4:15 PM – 5:15 PM – Protecting Your Cyber Data – Marc Haskelson
IT security has been a top priority for as long as we have had computers, but the methods for securing digital assets have changed as the use of technology has evolved to drive businesses’ value not simply support practice operations. Cloud and mobile solutions have extended organizations’ boundaries well past what were once secure perimeters. As a result, systems and data have never been more valuable or at risk of attack. What’s more, the threats are changing daily, making the evaluation and purchase of IT security solutions a complicated and challenging endeavor. Join me for a practical understanding session about cybersecurity.
5:15 PM – 6:15 PM – Delivering Happiness – Jenn Lim
Experience the story of Zappos and Delivering Happiness from co-creator Jenn Lim. A consultant with Zappos from its start-up days, she created the Zappos Culture Book, an embodiment of how companies can use happiness as a business model to increase productivity and profitability. Jenn will share the story of CEO Tony Hsieh and how Zappos became the thriving example of culture as a brand with its ‘happiness as a business model,’ then follow the story with takeaways, tips and techniques on how companies with a higher sense of purpose outperform others.
President and CEO, Compliancy Group
Learn about the areas of risk and solutions to combat this growing threat to medical offices.
Marc Haskelson is the President and CEO of Compliancy Group. He has over 25 years of sales, marketing, and operational leadership experience, and has held executive positions at Hearst Publications, Experian, and AT&T. He is an innovator who develops new products and solutions to address the challenges of the small and midsize market. Marc sits on the CompTIA Business Applications Advisory Council and is a Visionary Level Contributor to the American Optometric Association Political Action Committee. He focuses his knowledge of compliance, technology, security, customer care, and payment processing on improving market inefficiencies. He co-founded Compliancy Group in 2005 with HIPAA subject matter expert, Bob Grant, and top software developer, Roland Cozzolino. Together, they used their expertise in direct marketing, compliance, and technology to bring Compliance-as-a-Service to the health care IT industry.
CHO/Co-Founder, Delivering Happiness
Experience the story of Zappos and Delivering Happiness from co-creator Jenn Lim.
Jenn Lim is the CHO (Chief Happiness Officer) of Delivering Happiness (DH), a company she and Tony Hsieh (CEO of Zappos.com) co-founded to inspire science-based happiness, passion and purpose at work, home and in everyday life. Jenn has been a consultant with Zappos from its start-up days in 2003 to the $2B business it is today. She created the Zappos Culture Book, an embodiment of how companies can use happiness as a business model to increase productivity and profitability. Jenn’s experience with Zappos, combined with her development of scientific frameworks for workplace happiness, created the evidence that happier employees = happier customers = successful companies and meaningful lives.
Practice how to communicate clearly so your practice’s message becomes viral.
Donald Miller is the CEO of StoryBrand and every year he helps more than 3,000 business leaders clarify their brand message. Combined, Don’s books have spent more than a year on the New York Times Bestsellers list. His books include: Blue Like Jazz, A Million Miles in a Thousand Years, and Scary Close. He co-wrote the major motion picture “Blue Like Jazz” which debuted at the SXSW Film Festival and was listed as one of the top four movies to get you through freshman year by USA Today. He has served on The Presidential Task Force for Fatherhood and Healthy Families, a joint effort between government and the private sector to rewrite the story of fatherlessness in America.
HGTV Design Star Judge
Learn how the design of your office can impact patient’s experience and improve your bottom line with Vern Yip.
Vern has designed his way across America, during his four seasons on TLC’s Trading Spaces and during his over ten years as one of HGTV’s most recognizable designers. He has been prominently featured in publications such as Entertainment Weekly, The New York Times, USA Today, and People Magazine, including a spot on this year’s Most Beautiful list. His award-winning design work has made its way into the pages of House Beautiful, HGTV Magazine, and onto the September 2016 cover of Traditional Home. He is also frequently seen on NBC’s TODAY show, CNN, and Live! with Kelly and Ryan.