Booth Activities and Promotions

Type Company Name Booth Number Promotion Description
In-Booth Event AcuityPro Software 1113

Acuity Pro has proudly showcased digital acuity systems and software at SECO for over 15 years. SECO 2018 will be our first meeting with our totally redesigned booth display so please drop by and see us at Booth #1113. We will be randomly handing out International Space Station hats while supplies last!

Show Special AcuityPro Software 1113

Acuity Pro has been an industry leader in digital acuity systems and software for nearly two decades, providing practices one of the most accurate acuity systems available – along with pathology images, marketing slides and integrated access to videos.

Take advantage of the Acuity Pro SECO 2018 show specials for $100 off Acuity Pro Version 9 licenses or $50 off Version 9 Upgrade Licenses. In addition to the license, remote, red-blue glasses, HOTV card and Acuity Pro mousepad, we include a great looking beach chair for your remote to rest in between exams!

If you are short on time, visit our website acuitypro.com and watch our explainer video. You can also place orders directly from the website and take advantage of the show specials by using coupon codes UPGRADE2018 or LICENSE2018.

In-Booth Event Allergan 1220

Allergan celebrates 70 years advancing eye care! Join us for a celebratory champagne toast at Allergan booth #1220 on Friday, March 2nd, 3:45-4:45pm.

Show Special Allure Eyewear 714

Buy (12) frames get 10% off
Buy (20) frames get 20% off
Buy (30+) frames get 30% off

New Product/Tech Launch ClearVision 1005

Introducing our ‘Make it BluTech’ program, which now makes it possible for eye care professionals to add BluTech lenses to any ClearVision frame. Lens options include:
*Ultra – Made of Polycarbonate, this is our lightest color, offers the best combination of cosmetics and blue light filtration. Available in Plano, Readers and Accommodation lenses. This lens is standard in our Plano BluTech Eyewear.
*Classic – Made of high impact 1.56 material. Best for moderate-heavy computer/device use. Available in Plano and Readers.
*Max – Made of Polycarbonate. Offers the most protection you can get in a BluTech lens without a prescription – perfect for contact lens wearers or for adults and kids using devices before bedtime. Available in Plano and Accommodation lens.
*Polarized – Sunglass lens made of Polycarbonate, offers all-purpose protection while allowing you to read your digital devices outdoors in bright sunlight. Available only in Plano.
With over 12 unique brands to choose from, patients in the market for blue light protection will have an opportunity to find their perfect pair.

New Product/Tech Launch ClearVision 1005

This year marks an exciting new company initiative: the introduction of CVO Eyewear. The very first ClearVision branded frame was created in 1968 – 50 years ago – and we are honoring this milestone with a new concept and look for our celebrated house collection. CVO Eyewear will feature a broad range of men’s and women’s styles for consumers seeking a value-driven brand. Segmented into three sub-brands: CVO Classic, CVO Next and CVO Tech, each collection was specially designed to meet the needs of a specific demographic:

– Classic, for those who want a signature silhouette
– Next, for millennials looking for designer-inspired frames
– Tech, which offers special hinges and premium materials

The new strategy is intended to provide eye care professionals with a simple presentation and streamlined approach to their frame board.

New Product/Tech Launch Cooper Vision 513

CooperVision Introduces MyDay® toric Daily Disposable Contact Lenses in the U.S. New Lenses Incorporate CooperVision’s Proven Biofinity® toric Lens Design and Most Advanced Material. Combining the world-renowned design features of Biofinity® toric with the Smart Silicone  chemistry of MyDay®, CooperVision, Inc. is announcing the introduction of MyDay® toric daily disposable contact lenses in the United States. The new addition to CooperVision’s premium silicone hydrogel 1-day lens family brings together everything that practitioners and astigmatic patients need for an unprecedented 1-day experience: the healthy advantages of silicone hydrogel,1 uncompromised comfort and handling, and excellent lens stability and visual acuity. In a clinical study, eye care professionals observed better overall stability with MyDay® toric compared to 1-Day Acuvue® Moist® for Astigmatism. MyDay® toric features the same groundbreaking Optimized Toric Lens Geometry  found in Biofinity® toric, providing uniform horizontal ISO thickness, an optimized ballast band design, large toric optic zone, and a smooth, continuous surface to make it an easy-to-fit,2 stable toric lens. Biofinity® toric is a proven lens that keeps doctors and patients satisfied; over the last 18 months, more than 93% of Biofinity® toric wearers in the U.S. remained in the brand.3 This represents the greatest retention of any brand on the market. MyDay® toric further expands CooperVision’s 1-day portfolio, with practitioners able to select from the MyDay®, clariti® 1 day and Proclear® 1 day families of 1-day lenses to provide exceptional options for just about every eye. For more information, visit PrescribeMyDay.com/toric.

Product Launch DGH Technology, Inc. 320

The Scanmate Flex Ultrasound system. It is a combination A-Scan/B-Scan/UBM available in any combination required. It can be placed on a desk, wall mounted, or cart mounted.
The Scanmate Flex can operate on your Windows PC thru the USB and is powered either by it’s internal battery or AC power.

New Product/Tech Launch Diopsys Inc. 633

Stop by the Diopsys booth #633 to learn about our show specials on all Diopsys products including the NEW Diopsys® RETINA PLUS !

New Product/Tech Launch Diopsys Inc. 633

Stop by the Diopsys booth #633 to learn about the NEW Diopsys® mfERG (multifocal electroretinography) vision test. Our latest module provides you with the objective, functional information you need to help recognize the first signs of drug-induced retinopathy, and work with the other providers to make the best clinical decisions for your patient.

New Product/Tech Launch Diopsys Inc. 633

Stop by the Diopsys booth #633 to see the most advanced flicker electroretinography (ERG) system, Diopsys® RETINA PLUS , Don’t forget to ask about our show specials!

New Product Launch Ear Technology Corporation 1625

Come to Booth #1625 and check out our new-to-the-industry hearing products designed for the optical channel. TuneAmp is a patented hearing instrument that is affordable, easy to use, and easy to sell. TuneAmp is already sold by many opticians in different countries in Europe, but SECO is the first showcase for our products here in the U.S.. Preprogramed hearing devices are a game changer…they’re a solution for 80% of the millions of people in the U.S. who have hearing problems, and a great opportunity for opticians to add revenue and profit to their practice. Stop by and let us show you how it easy it can be!

New Product Launch Eschenbach Optik 1115

The Visolux Digital XL FHD is an advanced portable video magnifier that features a 12” TFT LCD display with touch screen interface an FHD camera, built-in stand, and many other features!
The device’s unique Dynamic Line Scrolling (DLS) feature allows the user to scroll both horizontally and vertically when on the higher magnification levels without having to move the device. Its FHD camera actually sees more than what’s shown on the screen, making reading a book or magazine easier than ever!
The Visolux Digital XL FHD’s HDMI and USB ports allow the user the option to transmit images directly to their computer and live stream to a television screen. And its HDMI-in option allows users the ability to connect a video camera so the image from the camera appears on the screen. Its unmatched connectivity options and superior image quality make this the ultimate low vision device!

Show Special Eschenbach Optik 1115

Buy 3 get 1 FREE – a $1595 value! Our NEW Visolux Digital XL FHD is an advanced portable video magnifier that features a 12″ display with touch screen interface! With magnification from 2x up to 22x, unique Dynamic Line Scrolling, FHD camera and HDMI and USB ports, the NEW Visolux Digital XL FHD is ideal for patients who need extra magnification. Take advantage of our promotional offer to get a FREE Visolux Digital XL FHD when you order 3!

New Product/Tech Launch EyeChroma, LLC 504

EyeChroma is a brand new company. SECO is our first trade show. We are bringing the first Professional Kit of Color Enhancing Glasses to help our ColorBlind patients see a much more vibrant world!! The Kit includes our 5 most successful lens coatings. The patient reactions are often very emotional for the patient and the Doctor!! These lenses are new technology and have proven to be successful for the vast majority of CB patients. If you want to make your patients cry (with joy), Then you have to come to our booth, and/or check out our web page at: www.colormyworldbyeyechroma.com The Kits will ONLY be sold to EyeCare professionals!! You can be the first in your area to help the colorblind see a beautiful, colorful world. With social media spreading the word, you can quickly become a colorblind expert and draw patients in from far and wide! Optometry NEEDS to be the leader in this new technology! Get your very affordable kit, ASAP!

In-Booth Event EyeMed Vision Care 538

Friday, March 2: Free power bank for first 100 to take our survey.

In-Booth Event EyeMed Vision Care 538

Saturday, March 3: Free $5 Starbucks gift card for first 100 to take our survey.

In-Booth Event EyeMed Vision Care 538

Thursday, March 1: Free charge pad for first 100 to take our survery.

Show Special EyeMed Vision Care 538

Stop by booth 538 to see for yourself how being part of our network leads to profit potential and loyalty from EyeMed members. On Thursday, from 1:00 pm – 4:00 pm, speak one-on-one with EyeMed’s president Lukas Ruecker. For 30 years, we’ve been honored to give every pair of eyes the attention they deserve. We look forward to sharing how we’re giving you the attention you deserve, as well.

New Product Launch Eyes of Faith Optical 1412

NEW COLOR: Beauty marries lightweight stainless steel temples to high-quality acetate with our most intricate inspirational detail: an elegant ichthys fish endpiece, crowned with a sparkling crystal. This soft cat-eye shape is inspired by the Psalm 27:4 scripture, “gaze on the beauty of the Lord…,” which is printed inside its temple. New color Scarlet is a sumptuous burgundy acetate with a sprinkling of metallic flecks that add tasteful sparkle to every face.

New Product Launch Eyes of Faith Optical 1412

NEW COLOR: Get ahead of the trend curve with Alive, an innovative mixture of upcoming shapes, colors, and materials. A lightweight eyewire cradles an uplifting brow line cut from colorful acetates to make a cutting-edge style. The lively spirit of this frame is captured by its Hebrews 4:12 temple scripture, “For the word of God is alive and active…” New color Choc-Full-of-Color marries a satin-finish, chocolate brown metal with vibrant acetate stripes of creamy latte, cocoa, aqua, and tangerine.

New Product Launch Eyes of Faith Optical 1412

NEW COLOR: Honor stands out with a distinctive bridge and fun pops of color. Its thin profile makes it an exciting choice for patients who want a statement frame without the weight of a thicker acetate eye wire. Draw daily inspiration from the Psalm 62:7 scripture, “My salvation & my honor depend on God” printed inside Honor’s temple. New color Hickory Smoke combines two classic colors to make an eye-catching combo: soft, translucent gray on the bottom with a rich, striped tortoise top and temples.

New Product Launch Eyes of Faith Optical 1412

NEW STYLE: Designated a Spring/Summer 2018 “To the Future” Trend by Eyecessorize, Integrity packs much sophisticated flair into a browbar style with two-tone metal in both polished and matte finishes. This wearable round, semi-rimless shape is perfect for trendsetters who like lightweight styles. Get daily affirmation from the Proverbs 10:9 scripture,”Whoever walks in integrity walks securely….,” printed inside the temple. Available in ophthalmic and sun.

New Product Launch Eyes of Faith Optical 1412

NEW STYLE: Trust connects satin finish, contrasting metal hues with a streamlined brow bar. A distinctive fashion statement in a wearable lightweight metal, you’ll find yourself pairing this frame with your sporty and professional looks. The interior temple scripture, “Trust in the Lord with all your heart,” (Proverbs 3:5), completes this frame’s inspiration. Available in ophthalmic and sun.

Show Special Eyes of Faith Optical 1412

Seasonal Style Refresh
Receive a 30% discount on your 30-piece order and keep your boards refreshed with the seasons. 15 ready-for-spring styles ship in March, 15 sizzling styles for summer ship in May.

In-Booth Event IDOC 405

Stop by Booth #405 to meet with an IDOC Consultant and learn what IDOC can do for you! IDOC is the largest privately held independent optometric alliance that is working hard to help ensure the future success of independent optometry.
Thursday, March 1 / 1:00pm – 4:00pm
Friday, March 2 / 11:00am – 12:00pm and 3:00pm – 4:00pm

Show Special IDOC 405

Join the IDOC alliance at SECO and we will double your rebates for Q4 2018! IDOC will match up to $1,000 for the Quarter.

New Product/Tech Launch ImprimisRx 1428

Preservative-free cyclosporine 0.1%/chondroitin sulfate compounded ophthalmic emulsion is now available for only $99.99 for your patient’s first 3 bottles. No prior authorizations, no coupons, and no pharmacy calls backs to deal with. Visit the ImprimisRx Booth #1428 at SECO to learn more.

Media Event Johnson & Johnson Vision 1019

Friday March 2, 2018 9-9:30am

Show Special Kasperek USA Optical 1405

Receive $100 in VISA Gift Cards when you purchase 5 frames.

Mix and match any 5 frames from the following collections to receive $100 in VISA Gift Cards: Glen Lane, Pure-T, Pure-T Max, Camelot, Pure Color, Cc: Two is One or Pure Comfort. Visit Kasperek USA Optical at booth #1405 to see all of our show specials and latest releases!

Show Special Kasperek USA Optical 1405

Receive an iPad OR Apple Watch when you purchase 17 frames. Leave the booth with your premium in hand!

Mix and match any 17 frames from the following collections to receive your choice of an iPad or Apple Watch: Glen Lane, Pure-T, Pure-T Max, Camelot, Pure Color, Cc: Two is One or Pure Comfort. Visit Kasperek USA Optical at booth #1405 to see all of our show specials and latest releases!

Show Special Kasperek USA Optical 1405

Receive an iPad Pro when you purchase 28 frames. Leave the booth with your premium in hand!

Mix and match any 28 frames from the following collections to receive an iPad Pro: Glen Lane, Pure-T, Pure-T Max, Camelot, Pure Color, Cc: Two is One or Pure Comfort. Visit Kasperek USA Optical at booth #1405 to see all of our show specials and latest releases!

New Product/Tech Launch Kingdom Eyewear 1228

We are pleased to debut the CASANOVA OCCHIALI and TAXI and DOLCE VITA collections of hand enameled and cloisonné eyewear designs for the first time at SECO, only in the VIEW.

In-Booth Event Lacrivera 609

Join Dr. Kabat at SECO 2018!
Stop by booth #609 to hear Dr. Alan Kabat speak on Punctal Plugs: An Essential Tool in the Management of Dry Eye.
The session will include a plug insertion demonstration and Q&A.

New Product/Tech Launch Lacrivera 609

The NEW FlexFit.  Punctal Occluder by Lacrivera offers a fresh approach in bringing greater value to your dry eye practice. The FlexFit nose technology, designed to collapse when inserted, allows for simple sizing, easy insertion, superior retention, and excellent patient comfort. The VeraPlug FlexFit offers 4 sizes (XS, S, M, L) in both sterile preloaded and non-sterile bulk packages. For more information on the VeraPlug FlexFit and Lacrivera’s dry eye line visit Lacrivera.com. Lacrivera is a division of Stephens Instruments.

Show Special Lacrivera 609

Stop by booth #609 for Lacrivera’s show specials!
1. FlexFit Punctal Plugs – Sterile Preloaded $49/pair & Nonsterile Bulk $265/10 pair box.
2. VeraPlug Punctal Plugs – Sterile Preloaded $40/pair & Nonsterile Bulk $250/10 pair box.
3. Vera90 Extended Wear Plugs (60 – 180 days) – $100/10 pair box.
Stop by booth #609 for Lacrivera’s show specials!
1. FlexFit Punctal Plugs – Sterile Preloaded $49/pair & Nonsterile Bulk $265/10 pair box.
2. VeraPlug Punctal Plugs – Sterile Preloaded $40/pair & Nonsterile Bulk $250/10 pair box.
3. Vera90 Extended Wear Plugs (60 – 180 days) – $100/10 pair box.
4. VeraC7 Collagen Plugs – $45/60 plugs

Show Special Lombart Instrument 738

HAAG STREIT BI 900 SLIT LAMP for $11,599 (was $13,691) + FREE BC/BD Tonometer!

Show Special Lombart Instrument 738

HAAG-STREIT OCTOPUS PERIMETER
• Up to $15,000 trade-in through Lombart

Show Special Lombart Instrument 738

Lane Promotions (All packages include a 2nd year warranty.)
PREMIUM LANE PACKAGE $28,990 ($3,277 Savings)
DIGITAL REFRACTION PACKAGE $29,485 ($4,595 Savings)
VALUE LANE PACKAGE $13,995 ($2,585 Savings)

Show Special Lombart Instrument 738

REICHERT OCULAR RESPONSE ANALYZER G3
• 0% Financing for 24 Months
• Monthly payment: $677

Show Special Lombart Instrument 738

TOPCON 3D OCT-1 MAESTRO
• Up to $15,000 trade-in through Lombart*
• FREE Lombart table and large table top
• FREE remote installation of review software by Lombart Clinical Support Team
• FREE ongoing remote training by Lombart Clinical Support Team
EXCLUSIVE LIMITED TIME OFFER:
Maestro 5-year Safeguard leasing special
• $1,099/mo for 60 months
• Includes 5-year service coverage

Show Special Lombart Instrument 738

TOPCON ALADDIN HW 3.0 BIOMETER
• Up to $12,500 trade-in through Lombart*
• $2,000 mail-in rebate
• FREE CAS training by Topcon ($1,500 value)
• FREE Lombart table and small top
• FREE IOL Configuration setup by Lombart Clinical Support Team

New Product/Tech Launch MARCO OPHTHALMIC, INC. 1029

Marco Automation includes the OPD-Scan III Integrated Wavefront
Aberrometer, TRS-5100/3100 Digital Refractors, Autorefractors/
Keratometers and EPIC Refraction Workstation.
Visit Marco to see Our Newest Products:
TS-310 Refractive Tabletop Workstation, LM-7 Series Lensmeters
and the NEW Ultra M Series Slit Lamps with integrated ion IMAGINGsm System.
The Difference is Marco.

In-Booth Event MacuLogix 1515

Free copies of the most recent AMD diagnostic and treatment guidelines, along with patient management recommendations. Stop by our booth and ask for the AMD Knowledge Base: A collection of reading essentials for the diagnosis and treatment of AMD.

Digital Talk Sessions Marketing4ECP’s 1300

Session 1 Title: Digital Opportunity for Your Eye Care Business Thursday – 1:00 pm
• Description: Learn how your patients and customers are searching for your services, products, and brands online.     We will dive into how people are spending time online and how your business can effectively reach them at the right time in the buying cycle.
• Presenter: Liz Austin – Agency Development Manager – Google

Digital Talk Sessions Marketing4ECP’s 1300

Session 2 Title: Exponentially Grow Your Eyecare Business Through Google Thursday – 2:00 pm,
• Description: The use of search engines has become second nature within our society. The term “Google it” has become a well-known verb. Your business can take advantage of the buyers that turn to Google each day. We’ll walk you through how to show up and go through 5 tips to truly maximize this opportunity.
• Presenter: Liz Austin – Agency Development Manager – Google

Digital Talk Sessions Marketing4ECP’s 1300

Session 3: Build an Unbeatable Brand Online Thursday – 3:00 pm
• Description: Traditional advertising has been used for decades to increase brand awareness of a product or company.   Now that people spend the majority of their time online, the opportunity for brand awareness has shifted to digital display campaigns. Come learn how to get started.
• Presenter: Trudi Charest – Co-Founder & Chief Learning Officer – 4ECPs

Digital Talk Sessions Marketing4ECP’s 1300

Session 4: The Video Opportunity You Can’t Pass Up Thursday – 4:00 pm
• Description: Big brands have been leveraging the power of YouTube for years – and they’re winning. Now let’s look at how to apply these same winning strategies to your eye care business. We will discuss content strategy as well as promotional tactics to get your video seen by potential patients and customers in your area!
• Presenter: Jason Wellman – Vice President of Strategic Growth – 4ECPs

Digital Talk Sessions Marketing4ECP’s 1300

Session 5: Patients on the Go – the World is Mobile, Are You? Thursday – 5:00 pm
• Description: The mobile shift has occurred. More than 50% of online searches are occurring on mobile devices and we’ll discuss the potential impacts this has on your business. Is your website mobile friendly? Is it showing up on search result pages? If not, we’ll discuss what steps are needed to ensure you are present where your patients are.
• Presenter: Jason Wellman – Vice President of Strategic Growth – 4ECPs

Show Special MaximEyes by First Insight 1331

Attend a 10-minute MaximEyes EHR demo in Booth 1331 and get a $10 Starbucks Gift Card. Must be a practicing doctor or practice decision maker.

Show Special Modern Optical International 500

Buy 20 Frames, Get 20 Frames FREE!
Come to Booth #500 to place your order today!Modern Optical is family owned and has been a proud supporter of Independent Eye Care since 1974.
Restrictions apply on Free frames.

Show Special Natural Ophthalmics, Inc. 315

On-going education throughout the exhibit hours.
15% Show Promo on all orders.Let us help you bring Natural Products for Dry Eye and Allergy into your office.
This will:
-increase your revenue stream
-bring referrals to your office
-meet your patients’ needs and requests

Show Special Professional Eye Care Associates of America (PECAA) 304

The PECAA (Professional Eye Care Associates of America) booth (#304) is having a promotion for new members – join by March 15, 2018 and your next 3 months of PECAA Membership are free!

Press Conference SECO GWCC 401A

Saturday March 3, at 11:00 AM Student Rapid Fire Board Review Announcement

In-Booth Event TLC Laser Eye Centers 537

537 Come by the TLC Booth #537 and sign up for our wet lab.
Upon completion, fill out an entry form for your chance to win a FITBIT.
WET LAB HOURS:
Thursday, March 1     1:00pm–4:00pm
Friday, March 2       11:00am–4:00pm
Saturday, March 3   11:00am–2:00pm

In-Booth Event TLC Laser Eye Centers 537

Friday March 2- Saturday March 3, 2018
JOIN TLC LASER EYE CENTERS FOR OUR LAB EVENT!
LASIK Wet Lab:   Thursday 1 pm – 4 pm; Friday 11 am – 4 pm; Saturday 11 am – 2 pm
Interactive hands-on experience with state of the art Alcon Laser Suite*
*Attendees can create a LASIK flap on a pig’s eye, learn how to interpret the Pentacam scans and have it performed on their eyes, and review pre-and post-op care protocols for LASIK & PRK.

New Product Launch Villa Eyewear 1338

BLACKFIN –SPRING/SUMMER 2018 COLLECTION

February 2018 – Year Two of Phase Three (II – III) has been conceived to reach even further beyond Blackfin’s usual vision, with a spring/summer 2018 eyewear collection in which the retro futuristic concept blends into a contemporary balance of shapes that plough a new furrow in the personality of the brand.

Alongside the new models that revisit the original Blackfin identity, a contemporary influence inspired by the most current of urban structures emerges in the two frames Bonita Bay BF830 and Ocean Ridge BF831.
The perfect balance between the past and future can be seen in the two models Elliott Key BF833 and Marrowstone BF832, in which an iconic retro shape, the symbol of an intellectual, slightly bourgeois style, emblematic of a particular era, has now been redesigned using a sophisticated titanium production process.

New Product Launch Villa Eyewear 1338

SPIRITUAL RENAISSANCE, THE NEW BLACKFIN 2018 CAMPAIGN
Set in Lanzarote, it tells the story of a search for the self,
with more than one echo of the history of the brand.January 2018 – Dark and light, doubt and certainty, weakness and inner strength.
In the new communications campaign Spiritual Renaissance Blackfin refers to all of these, speaking in its own language. This is why, among the many possible locations, Lanzarote was chosen as a place of contrasting landscapes where it was possible to tell the story of a journey that is not only physical but, above all spiritual.
Video on You Tube https://www.youtube.com/watch?v=iMAwEu-cSFI

Show Special eSee Acuity 1528

Stop by our booth 1528 to enter a raffle for a FREE All-in-one digital acuity chart – just drop on by with no purchase or gimmicks!